MKTG 455 Exam 1 Questions With Verified
Answers Marketing Communications & Strategy
Latest Upload
What is scrappy content - ANSWER ✔ - unpolished "raw" content.
Benefits of scrappy content - ANSWER ✔ - easy to hop on trends quickly, Provides an opportunity to showcase the
company's culture and sense of humor
What is influencer marketing - ANSWER ✔ - enlisting established influencers or creating new influencers to spread
the word about a company's brands
Benefits of influencer marketing - ANSWER ✔ - allows companies to stay on top of influencer trends to stay ahead of
the curve
Why is being ethical important - ANSWER ✔ - ethical brands are more profitable
It improves a brand's relationship with its customers, employees, and business partners
Greater employee loyalty
Tips to being ethical - ANSWER ✔ - don’t be scared to evolve
Continue to improve inclusive marketing efforts
What does it mean to have a cookie less future - ANSWER ✔ - google will phase out 3rd party cookies on chrome
browsers. Without cookies it will become harder to track consumers across the web
What should/can companies do to navigate a cookie less future - ANSWER ✔ - marketing research
Website subscriptions/customer surveys
Diversify marketing tactics ie; investing in email marketing software
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, How should brands tackle social media fatigue - ANSWER ✔ - offer ways for audiences to find a break on platforms
Tips tied to social media fatigue - ANSWER ✔ - provide true value via content
Shift focus to account for mental health within social strategy
Build strong relationships with customers
Why are communities on the rise - ANSWER ✔ - people want to belong/connect
Tips for building communities - ANSWER ✔ - think about what niche content works best ie; sharing knowledge,
exclusive info/events
Provide a close gathering experience where people can gain and share info
Encourage user generated content with product recommendations
Augmented reality as a preferred way to shop - ANSWER ✔ - consumers expect marketers to connect digital
experiences with physical stores
Tips for augmented reality - ANSWER ✔ - be playful/try new things
Make AR part of customer experience
Connect the digital with the physical
Metaverse as a digital marketing trend - ANSWER ✔ - metaverses could help companies reach a younger audience
Tips for metaverses - ANSWER ✔ - dont lose brand voice/identity
Be as inclusive as possible
Build meaningful customer experience but be careful of added risks
Multi format content - digital marketing trends - ANSWER ✔ - marketers need to diversify their content
Types of diversified content - ANSWER ✔ - blogs, webinars, infographics, podcasts, videos, quizzes, eBooks, articles,
checklists
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MKTG 455
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Answers Marketing Communications & Strategy
Latest Upload
What is scrappy content - ANSWER ✔ - unpolished "raw" content.
Benefits of scrappy content - ANSWER ✔ - easy to hop on trends quickly, Provides an opportunity to showcase the
company's culture and sense of humor
What is influencer marketing - ANSWER ✔ - enlisting established influencers or creating new influencers to spread
the word about a company's brands
Benefits of influencer marketing - ANSWER ✔ - allows companies to stay on top of influencer trends to stay ahead of
the curve
Why is being ethical important - ANSWER ✔ - ethical brands are more profitable
It improves a brand's relationship with its customers, employees, and business partners
Greater employee loyalty
Tips to being ethical - ANSWER ✔ - don’t be scared to evolve
Continue to improve inclusive marketing efforts
What does it mean to have a cookie less future - ANSWER ✔ - google will phase out 3rd party cookies on chrome
browsers. Without cookies it will become harder to track consumers across the web
What should/can companies do to navigate a cookie less future - ANSWER ✔ - marketing research
Website subscriptions/customer surveys
Diversify marketing tactics ie; investing in email marketing software
Page 1 of 8
MKTG 455
©™
, How should brands tackle social media fatigue - ANSWER ✔ - offer ways for audiences to find a break on platforms
Tips tied to social media fatigue - ANSWER ✔ - provide true value via content
Shift focus to account for mental health within social strategy
Build strong relationships with customers
Why are communities on the rise - ANSWER ✔ - people want to belong/connect
Tips for building communities - ANSWER ✔ - think about what niche content works best ie; sharing knowledge,
exclusive info/events
Provide a close gathering experience where people can gain and share info
Encourage user generated content with product recommendations
Augmented reality as a preferred way to shop - ANSWER ✔ - consumers expect marketers to connect digital
experiences with physical stores
Tips for augmented reality - ANSWER ✔ - be playful/try new things
Make AR part of customer experience
Connect the digital with the physical
Metaverse as a digital marketing trend - ANSWER ✔ - metaverses could help companies reach a younger audience
Tips for metaverses - ANSWER ✔ - dont lose brand voice/identity
Be as inclusive as possible
Build meaningful customer experience but be careful of added risks
Multi format content - digital marketing trends - ANSWER ✔ - marketers need to diversify their content
Types of diversified content - ANSWER ✔ - blogs, webinars, infographics, podcasts, videos, quizzes, eBooks, articles,
checklists
Page 2 of 8
MKTG 455
©™
