Marketing - Level 2 BTEC Exam Questions
And Answers
What are the main responsibilities of the marketing department? - -
-
correct answer ✅Designing a product, place, price and promotion
that attracts the target market and ultimately drives sales.
Target market - - -
correct answer ✅A group of people identified as those most likely
to become customers that have similar wants and needs.
Advertising - - -
correct answer ✅Paid, non personal presentation of ideas, goods,
or services direct at a mass audience by an identified sponsor. For
example print, billboard, radio, TV or pop-up commercial.
Brand - - -
correct answer ✅The name, symbol, slogan message or design
used to identify a products reputation and image.
Brand loyalty - - -
correct answer ✅The tendency to buy a particular brand of a
product.
, Marketing - Level 2 BTEC Exam Questions
And Answers
Competitive advantage - - -
correct answer ✅A feature that makes a product more desirable
than its competitors.
Demographics - - -
correct answer ✅Measurable characteristics that describe a
population by age, gender, income, ethnic background, education,
and occupation.
Law of demand - - -
correct answer ✅Situations in which a change in price creates a
change in demand.
Focus group - - -
correct answer ✅A small group of people whose opinions are
studied to determine the opinions that can be expected from a
larger target market population. Quite often used for tasting new
products.
Image - - -
correct answer ✅The impression people have of a company; it's
personality or reputation.
And Answers
What are the main responsibilities of the marketing department? - -
-
correct answer ✅Designing a product, place, price and promotion
that attracts the target market and ultimately drives sales.
Target market - - -
correct answer ✅A group of people identified as those most likely
to become customers that have similar wants and needs.
Advertising - - -
correct answer ✅Paid, non personal presentation of ideas, goods,
or services direct at a mass audience by an identified sponsor. For
example print, billboard, radio, TV or pop-up commercial.
Brand - - -
correct answer ✅The name, symbol, slogan message or design
used to identify a products reputation and image.
Brand loyalty - - -
correct answer ✅The tendency to buy a particular brand of a
product.
, Marketing - Level 2 BTEC Exam Questions
And Answers
Competitive advantage - - -
correct answer ✅A feature that makes a product more desirable
than its competitors.
Demographics - - -
correct answer ✅Measurable characteristics that describe a
population by age, gender, income, ethnic background, education,
and occupation.
Law of demand - - -
correct answer ✅Situations in which a change in price creates a
change in demand.
Focus group - - -
correct answer ✅A small group of people whose opinions are
studied to determine the opinions that can be expected from a
larger target market population. Quite often used for tasting new
products.
Image - - -
correct answer ✅The impression people have of a company; it's
personality or reputation.
