C201 Business Acumen Exam Questions
With Verified Answers
Which cpart cof cthe corganizing cprocess caids cin ceffective cand cefficient cprogress
ctoward cplanned cgoals cand coften cresults cin cchanges cwithin cthe corganization?
A. cPromoting cvision
B. cEvaluating cresults
C. cTurning cstrategy cinto caction
D. cDetermining cthe cspecific cactivities c- cCORRECT cANS✔✔B. cEvaluating cresults
What cis cthe cresult cof ca ccompany cincreasing cthe cdelegation cof cauthority cand cthe
cspan cof ccontrol?
A. cCentralized cdecision cmaking
B. cIncreased cnumber cof cmanagers cat cthe cupper cmanagement clevel
C. cIncreased cnumber cof cdirect creports cper cmanager
D. cIncreased cdecision-making cauthority cgiven cto cemployees c- cCORRECT
cANS✔✔D. cIncreased cdecision-making cauthority cgiven cto cemployees
Which ctwo ckey celements cdoes can ceffective corganization cinclude?Choose c2
canswers
A. cHuman cinteraction
B. cCompensation
C. cSafety
D. cStructure c- cCORRECT cANS✔✔Human cInteraction cand cStructure
Why cdoes ca cline corganizational cstructure cfunction cmost ceffectively cin ca ccrisis
csituation?
A. cIt cprovides cspecialized cexpertise, cadvice, cand cguidance.
B. cIt cdraws con ctemporary cresources cneeded cin can cemergency.
C. cIt cestablishes ca cdirect cflow cof cauthority.
D. cIt cplaces cauthority cin cthe chands cof ca cgroup cof cindividuals crather cthan ca csingle
cperson. c- cCORRECT cANS✔✔C. cIt cestablishes ca cdirect cflow cof cauthority.
,A ccompany cmight cdivide citself cinto csmaller cgroups cthat cbest cmatch cthe ctypes cof
ccustomers cit cserves. cWhat cis cthis cis can cexample cof?
A. cDepartmentalization
B. cOrganization
C. cStrategic cPlanning
D. cDecentralization c- cCORRECT cANS✔✔A. cDepartmentalization
Which cprimary cdriver cdoes cmanagement cuse cfor can corganization's cstructure?
A. cEase cof cemployee cinteraction
B. cHierarchical caccountability
C. cCompany cbusiness cprocesses
D. cAchievement cof ccompany cgoals c- cCORRECT cANS✔✔D. cAchievement cof
ccompany cgoals
Which cstep cin cthe corganizing cprocess cresults cin cmanagement cgrouping cwork
cactivities cinto cunits cwithin cthe corganization?
A. cDelegation
B. cCentralization
C. cDecentralization
D. cDepartmentalization c- cCORRECT cANS✔✔D. cDepartmentalization
A chigh-tech cstartup ccompany cis claunching ca cmarketing ccampaign cfor cits cnew csocial
cmedia cportal cby chighlighting chow cthe cportal cexceeds cthe cconnectivity cand
ccollaboration ccapabilities cof call cother csocial cmedia csites.Which ctype cof ccompetitive
cadvantage cis cthis ccompany cleveraging?
A. cBrand crecognition
B. cCustomer cloyalty
C. cPrice
D. cProduct c- cCORRECT cANS✔✔D. cProduct
Which cmarketing cstrategy cis cdevoted cto cmaintaining ccontinuous cbottom cline cprices
crather cthan crelying con cshort-term cprice-cutting ctactics csuch cas ccents-off ccoupons,
crebates, cand cspecial csales?
A. cSkimming cpricing
B. cPenetration cpricing
C. cCost-based cpricing
D. cEveryday clow cpricing c- cCORRECT cANS✔✔D. cEveryday clow cpricing
When cwould ca cpull cpromotional cstrategy cenhance ca ccompetitive cadvantage cto
cmarket ca cproduct cbetter cthan ca cpush cstrategy?
,A. cWhen cthe cproduct cis cbest csold cthrough cpersonal cselling cactivities.
B. cWhen cdemand cfor cthe cproduct cis cdriven cby cmarketing cintermediaries.
C. cWhen cdemand cfor cthe cproduct cis cdriven cby cthe cend cuser.
D. cBy ccombining cmessages cof cprice-value, cproduct cdifferentiation, cand cprestige cinto
ca cfocused ccampaign. c- cCORRECT cANS✔✔C. cWhen cdemand cfor cthe cproduct cis
cdriven cby cthe cend cuser.
Which cmarketing ctool cis coften cused cto cbuild ceffective crelationship cmarketing
ccampaigns?
A. cAffinity cprograms
B. cLogistics
C. cDistribution cstrategies
D. cProduct cmix c- cCORRECT cANS✔✔A. cAffinity cprograms
Which celement cof cthe cpromotional cmix chas cthe cadvantage cof cmessaging cthat ccan
cbe ctailored cfor ceach ccustomer, cbut cthe cdisadvantage cof ca chigh ccost cper ccontact?
A. cAdvertising
B. cPersonal cselling
C. cSales cpromotion
D. cSponsorships c- cCORRECT cANS✔✔B. cPersonal cselling
What cthree cfactors cshould cbe caddressed cin ca csuccessful cmarketing cplan? cChoose
c3 canswers
A. cTarget cmarket
B. cProduct cgross cmargin ctarget
C. cSales crevenue cgoals
D. cProduct cspecifications
E. cPlan cimplementation ctimeline c- cCORRECT cANS✔✔A. cTarget cmarket
C. cSales crevenue cgoals
E. cPlan cimplementation ctimeline
Which cthree ccharacteristics care cmeasured cin cdemographic csegmentation? cChoose
c3 canswers
A. cRace cand cethnicity
B. cGeographic clocation
C. cIncome
D. cPurchase chistory
E. cHousehold csize c- cCORRECT cANS✔✔A. cRace cand cethnicity
C. cIncome
E. cHousehold csize
, In cwhich cthree cways cdoes cbusiness-buying cbehavior cdiffer cfrom cconsumer-buying
cbehavior? cChoose c3 canswers
A. cA cgroup cor ccommittee coften cmakes cdecisions.
B. cPurchasers cfollow can cad choc cprocess.
C. cPurchasers coften cinvite cselected cproviders cto cbid con ca cpurchase.
D. cBuyers ctreat ceach cbuying cdecision cindependently.
E. cBuyers cface corganizational cinfluences cthat caffect ctheir cown cpreferences. c-
cCORRECT cANS✔✔A. cA cgroup cor ccommittee coften cmakes cdecisions.
C. cPurchasers coften cinvite cselected cproviders cto cbid con ca cpurchase.
E. cBuyers cface corganizational cinfluences cthat caffect ctheir cown cpreferences.
Which cthree cfactors csuggest ca cproduct cshould cbe cmarketed cas ca cspecialty
cproduct? cChoose c3 canswers
A. cPriced chigh
B. cPriced clow
C. cPurchased cfrequently
D. cPurchased cinfrequently
E. cAvailable cfrom ca clarge cnumber cof cretailers
F. cAvailable cfrom ca csmall cnumber cof cretail coutlets c- cCORRECT cANS✔✔A. cPriced
chigh
D. cPurchased cinfrequently
F. cAvailable cfrom ca csmall cnumber cof cretail coutlets
With cwhich ctwo ctypes cof cproducts cdoes ca cmarketing cstrategy crely con cadvertising
cmore cthan cpersonal cselling? cChoose c2 canswers
A. cCapital cproducts cbought cwith cbudgeted cfunds
B. cAccessories cto cprimary cproducts
C. cComponent cparts cof cprimary cproducts
D. cConsumable csupplies c- cCORRECT cANS✔✔B. cAccessories cto cprimary cproducts
D. cConsumable csupplies
After cyears cof cmarketing ca cbody clotion, ca ccosmetics ccompany cbegins cpromoting
cthe clotion cas can cinsect crepellent cas cwell.In cwhich cthree cproduct clife ccycle
cextension cstrategies cdid cthis ccompany cengage? cChoose c3 canswers
A. cIncreasing cthe cfrequency cof cshopper cvisits
B. cAdding cnew cusers
C. cRe-branding cthe cproduct
D. cIncreasing cfrequency cof cuse
E. cFinding cnew cuses cfor cthe cproduct c- cCORRECT cANS✔✔B. cAdding cnew cusers
D. cIncreasing cfrequency cof cuse
E. cFinding cnew cuses cfor cthe cproduct
With Verified Answers
Which cpart cof cthe corganizing cprocess caids cin ceffective cand cefficient cprogress
ctoward cplanned cgoals cand coften cresults cin cchanges cwithin cthe corganization?
A. cPromoting cvision
B. cEvaluating cresults
C. cTurning cstrategy cinto caction
D. cDetermining cthe cspecific cactivities c- cCORRECT cANS✔✔B. cEvaluating cresults
What cis cthe cresult cof ca ccompany cincreasing cthe cdelegation cof cauthority cand cthe
cspan cof ccontrol?
A. cCentralized cdecision cmaking
B. cIncreased cnumber cof cmanagers cat cthe cupper cmanagement clevel
C. cIncreased cnumber cof cdirect creports cper cmanager
D. cIncreased cdecision-making cauthority cgiven cto cemployees c- cCORRECT
cANS✔✔D. cIncreased cdecision-making cauthority cgiven cto cemployees
Which ctwo ckey celements cdoes can ceffective corganization cinclude?Choose c2
canswers
A. cHuman cinteraction
B. cCompensation
C. cSafety
D. cStructure c- cCORRECT cANS✔✔Human cInteraction cand cStructure
Why cdoes ca cline corganizational cstructure cfunction cmost ceffectively cin ca ccrisis
csituation?
A. cIt cprovides cspecialized cexpertise, cadvice, cand cguidance.
B. cIt cdraws con ctemporary cresources cneeded cin can cemergency.
C. cIt cestablishes ca cdirect cflow cof cauthority.
D. cIt cplaces cauthority cin cthe chands cof ca cgroup cof cindividuals crather cthan ca csingle
cperson. c- cCORRECT cANS✔✔C. cIt cestablishes ca cdirect cflow cof cauthority.
,A ccompany cmight cdivide citself cinto csmaller cgroups cthat cbest cmatch cthe ctypes cof
ccustomers cit cserves. cWhat cis cthis cis can cexample cof?
A. cDepartmentalization
B. cOrganization
C. cStrategic cPlanning
D. cDecentralization c- cCORRECT cANS✔✔A. cDepartmentalization
Which cprimary cdriver cdoes cmanagement cuse cfor can corganization's cstructure?
A. cEase cof cemployee cinteraction
B. cHierarchical caccountability
C. cCompany cbusiness cprocesses
D. cAchievement cof ccompany cgoals c- cCORRECT cANS✔✔D. cAchievement cof
ccompany cgoals
Which cstep cin cthe corganizing cprocess cresults cin cmanagement cgrouping cwork
cactivities cinto cunits cwithin cthe corganization?
A. cDelegation
B. cCentralization
C. cDecentralization
D. cDepartmentalization c- cCORRECT cANS✔✔D. cDepartmentalization
A chigh-tech cstartup ccompany cis claunching ca cmarketing ccampaign cfor cits cnew csocial
cmedia cportal cby chighlighting chow cthe cportal cexceeds cthe cconnectivity cand
ccollaboration ccapabilities cof call cother csocial cmedia csites.Which ctype cof ccompetitive
cadvantage cis cthis ccompany cleveraging?
A. cBrand crecognition
B. cCustomer cloyalty
C. cPrice
D. cProduct c- cCORRECT cANS✔✔D. cProduct
Which cmarketing cstrategy cis cdevoted cto cmaintaining ccontinuous cbottom cline cprices
crather cthan crelying con cshort-term cprice-cutting ctactics csuch cas ccents-off ccoupons,
crebates, cand cspecial csales?
A. cSkimming cpricing
B. cPenetration cpricing
C. cCost-based cpricing
D. cEveryday clow cpricing c- cCORRECT cANS✔✔D. cEveryday clow cpricing
When cwould ca cpull cpromotional cstrategy cenhance ca ccompetitive cadvantage cto
cmarket ca cproduct cbetter cthan ca cpush cstrategy?
,A. cWhen cthe cproduct cis cbest csold cthrough cpersonal cselling cactivities.
B. cWhen cdemand cfor cthe cproduct cis cdriven cby cmarketing cintermediaries.
C. cWhen cdemand cfor cthe cproduct cis cdriven cby cthe cend cuser.
D. cBy ccombining cmessages cof cprice-value, cproduct cdifferentiation, cand cprestige cinto
ca cfocused ccampaign. c- cCORRECT cANS✔✔C. cWhen cdemand cfor cthe cproduct cis
cdriven cby cthe cend cuser.
Which cmarketing ctool cis coften cused cto cbuild ceffective crelationship cmarketing
ccampaigns?
A. cAffinity cprograms
B. cLogistics
C. cDistribution cstrategies
D. cProduct cmix c- cCORRECT cANS✔✔A. cAffinity cprograms
Which celement cof cthe cpromotional cmix chas cthe cadvantage cof cmessaging cthat ccan
cbe ctailored cfor ceach ccustomer, cbut cthe cdisadvantage cof ca chigh ccost cper ccontact?
A. cAdvertising
B. cPersonal cselling
C. cSales cpromotion
D. cSponsorships c- cCORRECT cANS✔✔B. cPersonal cselling
What cthree cfactors cshould cbe caddressed cin ca csuccessful cmarketing cplan? cChoose
c3 canswers
A. cTarget cmarket
B. cProduct cgross cmargin ctarget
C. cSales crevenue cgoals
D. cProduct cspecifications
E. cPlan cimplementation ctimeline c- cCORRECT cANS✔✔A. cTarget cmarket
C. cSales crevenue cgoals
E. cPlan cimplementation ctimeline
Which cthree ccharacteristics care cmeasured cin cdemographic csegmentation? cChoose
c3 canswers
A. cRace cand cethnicity
B. cGeographic clocation
C. cIncome
D. cPurchase chistory
E. cHousehold csize c- cCORRECT cANS✔✔A. cRace cand cethnicity
C. cIncome
E. cHousehold csize
, In cwhich cthree cways cdoes cbusiness-buying cbehavior cdiffer cfrom cconsumer-buying
cbehavior? cChoose c3 canswers
A. cA cgroup cor ccommittee coften cmakes cdecisions.
B. cPurchasers cfollow can cad choc cprocess.
C. cPurchasers coften cinvite cselected cproviders cto cbid con ca cpurchase.
D. cBuyers ctreat ceach cbuying cdecision cindependently.
E. cBuyers cface corganizational cinfluences cthat caffect ctheir cown cpreferences. c-
cCORRECT cANS✔✔A. cA cgroup cor ccommittee coften cmakes cdecisions.
C. cPurchasers coften cinvite cselected cproviders cto cbid con ca cpurchase.
E. cBuyers cface corganizational cinfluences cthat caffect ctheir cown cpreferences.
Which cthree cfactors csuggest ca cproduct cshould cbe cmarketed cas ca cspecialty
cproduct? cChoose c3 canswers
A. cPriced chigh
B. cPriced clow
C. cPurchased cfrequently
D. cPurchased cinfrequently
E. cAvailable cfrom ca clarge cnumber cof cretailers
F. cAvailable cfrom ca csmall cnumber cof cretail coutlets c- cCORRECT cANS✔✔A. cPriced
chigh
D. cPurchased cinfrequently
F. cAvailable cfrom ca csmall cnumber cof cretail coutlets
With cwhich ctwo ctypes cof cproducts cdoes ca cmarketing cstrategy crely con cadvertising
cmore cthan cpersonal cselling? cChoose c2 canswers
A. cCapital cproducts cbought cwith cbudgeted cfunds
B. cAccessories cto cprimary cproducts
C. cComponent cparts cof cprimary cproducts
D. cConsumable csupplies c- cCORRECT cANS✔✔B. cAccessories cto cprimary cproducts
D. cConsumable csupplies
After cyears cof cmarketing ca cbody clotion, ca ccosmetics ccompany cbegins cpromoting
cthe clotion cas can cinsect crepellent cas cwell.In cwhich cthree cproduct clife ccycle
cextension cstrategies cdid cthis ccompany cengage? cChoose c3 canswers
A. cIncreasing cthe cfrequency cof cshopper cvisits
B. cAdding cnew cusers
C. cRe-branding cthe cproduct
D. cIncreasing cfrequency cof cuse
E. cFinding cnew cuses cfor cthe cproduct c- cCORRECT cANS✔✔B. cAdding cnew cusers
D. cIncreasing cfrequency cof cuse
E. cFinding cnew cuses cfor cthe cproduct
