Consumer Behavior Hoyer Chapter 1 Questions and answers

Consumer Behavior Hoyer Chapter 1
Questions and answers.


What is consumer behavior? - (correct answer) -
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decision a consumer makes over time about an acquisition, use, or disposition of an offering
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What is an offering? - (correct answer) -
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An offering is a good, service, or idea offered by a marketing service
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What does acquisition mean? - (correct answer) - to own an offering
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What does usage mean? - (correct answer) - to use an offering
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What can usage symbolize? - (correct answer) -
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Usage can symbolize who we are. The products we use on Christmas, music we listen to .
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What must marketers consider when thinking about usage? - (correct answer) - is it effective?
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how does consumer react?
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does it spread negative or positive word of mouth?
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What does disposition mean? - (correct answer) - to discard of an offering
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What are some ways consumers can discard of an offering? - (correct answer) -
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throw away, sell, give away
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Is consumer behavior a dynamic process? - (correct answer) - Yes
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New Car Example - (correct answer) - Acquisition: get a new car
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Usage: drives the car and forms opinion on car
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Disposition: determines how they will go about getting a new car
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Eight ways to acquire offering - (correct answer) - Buy, trade, rent, barter, gift, find, steal, share
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Three ways to dispose of offering - (correct answer) - find a new use
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get rid of temporarily
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get rid of permanently
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, What are the four domains to consumer behavior? - (correct answer) - Psychological Core
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Process of Decision Making vb vb vb




Consumers Culture vb




Consumer behavior outcome and issues vb vb vb vb




Jasons Vaca: MOA - (correct answer) - Motivation: research different vacation options
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Opportunity: puts all things aside to learn as much as he can about vacation spots
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Ability: jason knows how to ski so he knows what places are fun
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Jasons Vaca: Exposure, Attention, Perception, Comprehension - (correct answer) -
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Exposure: look at travel ads
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Attention: jason may not pay attention to all info
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Perception: jason must identify what he perceived from the ad
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Comprehension: He must put together all the information he gathered vb vb vb vb vb vb vb vb vb




Jasons Vaca: Memory and Knowledge - (correct answer) -
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Memory: Jason will store information about the trip in his memory
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Knowledge: Jasons decision will be made about what he retrieves from the memories
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Jasons Vaca: Forming and Changing Attitude - (correct answer) - -
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He may have a favorable attitude toward one resort because it is cheaper and fun
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-Attitude could change if he encounters different information
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Why is Knowledge important to marketers? - (correct answer) -
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Create a strong memorable image brand
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What is Facebook graph search? - (correct answer) -
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relevant search results are based on a user and their interest
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Process of Decision Making - (correct answer) - problem recognition
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decision making vb




post purchase evaluation
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Problem Recognition - (correct answer) - occurs when we have an unfulfilled need
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