MKT 300 Exam 1 Practice Questions And Answers
With Real Quiz
Marketing is the process of... ANS creating, distributing, promoting, and pricing products to facilitate
satisfying exchange relationships with customers and to develop and maintain favorable relationships
with stakeholders in a dynamic environment.
Distribution, price, promotion, and product are all elements of... ANS the marketing mix
____ are the focal point of all marketing activities ANS Customers
In which of the following situations is the marketer selling an idea, rather than a service or good?
ANS The Green Party holds a press conference to let the public know its views on capital punishment.
The ______ variable of the marketing mix relates to activities used to inform individuals or groups about
the organization and its products. ANS promotion
The marketing plan is... ANS a written document detailing activities to be performed to implement
and control marketing actions
The process of putting marketing strategies into action is called... ANS marketing implementation
An organizations goals should be based on its _____, which is a long term view or vision of what the
organization wants to become. ANS mission statement
Groups of individuals and/or organizations that need products in a product class and have the ability,
willingness, and authority to purchase those products are called... ANS markets
Procter & Gamble's superb marketing distribution skills and R&D capabilities in five core technologies
(fats, oils, skin chemistry, surfactants, and emulsifiers) have enabled it to build a strong reputation in the
marketplace and drive down competition. It can be said that these skills and capabilities are examples of
Procter & Gamble's... ANS core competencies
With Real Quiz
Marketing is the process of... ANS creating, distributing, promoting, and pricing products to facilitate
satisfying exchange relationships with customers and to develop and maintain favorable relationships
with stakeholders in a dynamic environment.
Distribution, price, promotion, and product are all elements of... ANS the marketing mix
____ are the focal point of all marketing activities ANS Customers
In which of the following situations is the marketer selling an idea, rather than a service or good?
ANS The Green Party holds a press conference to let the public know its views on capital punishment.
The ______ variable of the marketing mix relates to activities used to inform individuals or groups about
the organization and its products. ANS promotion
The marketing plan is... ANS a written document detailing activities to be performed to implement
and control marketing actions
The process of putting marketing strategies into action is called... ANS marketing implementation
An organizations goals should be based on its _____, which is a long term view or vision of what the
organization wants to become. ANS mission statement
Groups of individuals and/or organizations that need products in a product class and have the ability,
willingness, and authority to purchase those products are called... ANS markets
Procter & Gamble's superb marketing distribution skills and R&D capabilities in five core technologies
(fats, oils, skin chemistry, surfactants, and emulsifiers) have enabled it to build a strong reputation in the
marketplace and drive down competition. It can be said that these skills and capabilities are examples of
Procter & Gamble's... ANS core competencies
