7/28/25, 6:53 PM MGT 6311Final Exam
MGT 6311 Final Exam| Explore New 54
Questions and Answers | 2025 Update |
100% Correct – GT.
Correct 54
Incorrect 00
MGT 6311 Final Exam
54 Correct terms
Questions and answers
Term
Give this one a go later!
,7/28/25, 6:53 PM MGT 6311Final Exam
total ad spend, number of shares,
only the number of clicks on the ad
likes, and comments
Don't know?
2 of 54
Term
What is the optimal length for an email subject line?
Give this one a go later!
between 30 to 50 characters for
no more than 15 characters
better engagement
at least 20 characters to provide no more than 10 characters to keep it
enough information concise
Don't know?
, 7/28/25, 6:53 PM MGT 6311Final Exam
3 of 54
Term
What strategy can help determine which email design variations
(subject line, text/image ratio, delivery time, CTA, etc) are best?
Give this one a go later!
Social listening Data mining
Email marketing A/B testing
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4 of 54
Term
Name 5 goals for a video marketing campaign
Give this one a go later!
launch new products, conduct market create viral content, focus on seo,
research, improve customer engage in social media, develop
feedback, increase brand visibility partnerships
MGT 6311 Final Exam| Explore New 54
Questions and Answers | 2025 Update |
100% Correct – GT.
Correct 54
Incorrect 00
MGT 6311 Final Exam
54 Correct terms
Questions and answers
Term
Give this one a go later!
,7/28/25, 6:53 PM MGT 6311Final Exam
total ad spend, number of shares,
only the number of clicks on the ad
likes, and comments
Don't know?
2 of 54
Term
What is the optimal length for an email subject line?
Give this one a go later!
between 30 to 50 characters for
no more than 15 characters
better engagement
at least 20 characters to provide no more than 10 characters to keep it
enough information concise
Don't know?
, 7/28/25, 6:53 PM MGT 6311Final Exam
3 of 54
Term
What strategy can help determine which email design variations
(subject line, text/image ratio, delivery time, CTA, etc) are best?
Give this one a go later!
Social listening Data mining
Email marketing A/B testing
Don't know?
4 of 54
Term
Name 5 goals for a video marketing campaign
Give this one a go later!
launch new products, conduct market create viral content, focus on seo,
research, improve customer engage in social media, develop
feedback, increase brand visibility partnerships
