MNE3701
Assignment 1 (100%
COMPLETE
ANSWERS) Semester 1
2025
DUE 25 March 2025
,ATIVITIES
1. Having acquired sufficient knowledge and skills on business plan, you must demonstrate practical
competencies in developing a feasible business plan. Suppose you want to start a business, but you
do not have capital. You then decide to approach the investors to fund your business. Based on
actual research, develop a feasible partial business plan, which consists of the following components:
A table of contents An executive summary ( 5) An industry, target customer and competitor
analysis (30) - This should include an industry overview, target customer and competitor analysis A
description of the company (5) A product/-service plan (10) A marketing plan (10) - Target and
positioning Marketing mix - product, price, place, promotion. Marketing budget and timeline.
, Table of Contents
ATIVITIES ...................................................................................................................................................... 1
1. Having acquired sufficient knowledge and skills on business plan, you must demonstrate
practical competencies in developing a feasible business plan. Suppose you want to start a
business, but you do not have capital. You then decide to approach the investors to fund your
business. Based on actual research, develop a feasible partial business plan, which consists of the
following components: A table of contents An executive summary ( 5) An industry, target
customer and competitor analysis (30) - This should include an industry overview, target customer
and competitor analysis A description of the company (5) A product/-service plan (10) A
marketing plan (10) - Target and positioning Marketing mix - product, price, place, promotion.
Marketing budget and timeline. ................................................................................................................... 1
Executive Summary ............................................................................................................................................... 4
Business Name: GreenHarvest Organic Farms ........................................................................................ 4
Business Type: Organic Farming and Direct-to-Consumer Sales .......................................................... 4
Location: Nairobi, Kenya............................................................................................................................ 4
Business Model: B2C (Business-to-Consumer) and B2B (Business-to-Business) .................................. 4
Industry, Target Customer, and Competitor Analysis ........................................................................................... 6
Industry Overview ............................................................................................................................................. 6
Key Industry Trends: .......................................................................................................................................... 6
Target Customer Analysis .................................................................................................................................. 7
1. Urban Middle-Class Consumers ................................................................................................................ 7
2. Restaurants and Hotels.............................................................................................................................. 7
3. Supermarkets and Retailers....................................................................................................................... 7
4. Institutional Buyers.................................................................................................................................... 8
Competitor Analysis .......................................................................................................................................... 8
Major Competitors ............................................................................................................................................ 8
Competitive Advantage ..................................................................................................................................... 9
Conclusion ..................................................................................................................................................... 9
Company Description .......................................................................................................................................... 11
Business Name: GreenHarvest Organic Farms ................................................................................................ 11
Legal Structure: Sole Proprietorship (to be upgraded to a Limited Liability Company upon scaling) ............ 11
Location: Nairobi, Kenya.................................................................................................................................. 12
Mission Statement........................................................................................................................................... 12
Vision Statement ............................................................................................................................................. 13
Conclusion ....................................................................................................................................................... 14
Product and Service Plan ..................................................................................................................................... 15
Product Offerings ............................................................................................................................................ 15
1. Fresh Organic Vegetables ........................................................................................................................ 15
2. Organic Herbs .......................................................................................................................................... 15
3. Fresh Organic Fruits ................................................................................................................................. 16
4. Organic Subscription Box ......................................................................................................................... 16
Assignment 1 (100%
COMPLETE
ANSWERS) Semester 1
2025
DUE 25 March 2025
,ATIVITIES
1. Having acquired sufficient knowledge and skills on business plan, you must demonstrate practical
competencies in developing a feasible business plan. Suppose you want to start a business, but you
do not have capital. You then decide to approach the investors to fund your business. Based on
actual research, develop a feasible partial business plan, which consists of the following components:
A table of contents An executive summary ( 5) An industry, target customer and competitor
analysis (30) - This should include an industry overview, target customer and competitor analysis A
description of the company (5) A product/-service plan (10) A marketing plan (10) - Target and
positioning Marketing mix - product, price, place, promotion. Marketing budget and timeline.
, Table of Contents
ATIVITIES ...................................................................................................................................................... 1
1. Having acquired sufficient knowledge and skills on business plan, you must demonstrate
practical competencies in developing a feasible business plan. Suppose you want to start a
business, but you do not have capital. You then decide to approach the investors to fund your
business. Based on actual research, develop a feasible partial business plan, which consists of the
following components: A table of contents An executive summary ( 5) An industry, target
customer and competitor analysis (30) - This should include an industry overview, target customer
and competitor analysis A description of the company (5) A product/-service plan (10) A
marketing plan (10) - Target and positioning Marketing mix - product, price, place, promotion.
Marketing budget and timeline. ................................................................................................................... 1
Executive Summary ............................................................................................................................................... 4
Business Name: GreenHarvest Organic Farms ........................................................................................ 4
Business Type: Organic Farming and Direct-to-Consumer Sales .......................................................... 4
Location: Nairobi, Kenya............................................................................................................................ 4
Business Model: B2C (Business-to-Consumer) and B2B (Business-to-Business) .................................. 4
Industry, Target Customer, and Competitor Analysis ........................................................................................... 6
Industry Overview ............................................................................................................................................. 6
Key Industry Trends: .......................................................................................................................................... 6
Target Customer Analysis .................................................................................................................................. 7
1. Urban Middle-Class Consumers ................................................................................................................ 7
2. Restaurants and Hotels.............................................................................................................................. 7
3. Supermarkets and Retailers....................................................................................................................... 7
4. Institutional Buyers.................................................................................................................................... 8
Competitor Analysis .......................................................................................................................................... 8
Major Competitors ............................................................................................................................................ 8
Competitive Advantage ..................................................................................................................................... 9
Conclusion ..................................................................................................................................................... 9
Company Description .......................................................................................................................................... 11
Business Name: GreenHarvest Organic Farms ................................................................................................ 11
Legal Structure: Sole Proprietorship (to be upgraded to a Limited Liability Company upon scaling) ............ 11
Location: Nairobi, Kenya.................................................................................................................................. 12
Mission Statement........................................................................................................................................... 12
Vision Statement ............................................................................................................................................. 13
Conclusion ....................................................................................................................................................... 14
Product and Service Plan ..................................................................................................................................... 15
Product Offerings ............................................................................................................................................ 15
1. Fresh Organic Vegetables ........................................................................................................................ 15
2. Organic Herbs .......................................................................................................................................... 15
3. Fresh Organic Fruits ................................................................................................................................. 16
4. Organic Subscription Box ......................................................................................................................... 16
