©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 12:05PM.
WGU C207 Exam Questions And Answers
2025 Update.
Random Errors - Answer✔Error in measurement caused by unpredictable statistical fluctuations
Information Bias - Answer✔A prejudice in the data that results when either the respondent or
the interviewer has an agenda and is not presenting impartial questions or responding with
truly honest responses, respectively
Ratio Data - Answer✔Similar to interval data in that the data is ordered within a range and with
each data point being an equal interval apart, also has a natural zero point which indicates none
of the given quality
Data Set - Answer✔A collection of related data records on a storage device.
Nominal Data - Answer✔Sometimes called categorical data or qualitative data, this data type is
used to label subjects or data by name
Reliable Data - Answer✔Data that is consistent and repeatable
Davenport-Kim Three Stages Model - Answer✔A decision-making model developed by Thomas
Davenport and Jinho Kim that consists of three stages:
Framing the problem
Solving the problem
Communicating the problem
Blind study - Answer✔A study performed where the participants are not told if they are in the
treatment group or control group
Double-Blind Study - Answer✔A study performed where neither the treatment allocators nor
the participant knows which group the participant is in
Measurement Bias - Answer✔A prejudice in the data that results when the sample is not
representative of the population being represented.
Analytics - Answer✔The discovery, analysis, and communication of meaningful patterns in data.
1
,©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 12:05PM.
Data Management - Answer✔The management, including the cleaning and storage, of collected
data
Triple-Blind Study - Answer✔A study performed where neither the treatment allocator nor the
participant nor the response gatherer knows which group the participant is in
Omission Error - Answer✔An error because something ( for example, data or survey responses)
is missing.
Relational Database - Answer✔A database structured to recognize relations among stored
items of information
Ordinal Data - Answer✔Data that places data objects into an order according o some quality
with higher order indicating more of that quality
Discrete Data - Answer✔Data that can only take on whole values and has clear boundaries
Interval Data - Answer✔Data that is ordered within a range and with each data point being an
equal interval apart
Valid Data - Answer✔Data resulting from a test that accurately measures what it is intended to
measure
Big Data - Answer✔A catch-phrase that describes a massive volume that is so large that it's
difficult to process using traditional database software techniques
Systematic errors - Answer✔Errors in measurement that are constant within a data set,
sometimes caused by faulty equipment or bias.
Benchmarks - Answer✔Standards or points of reference for an industry or sector that can be
used for comparison and evaluation.
Continuous Data - Answer✔Data that can lay along any point in a range of data
Statistics - Answer✔The science that deals with the interpretation of numerical facts or data
though theories of probability. Also, the numerical facts or data themselves.
Decision Tree Analysis - Answer✔The diagram of possible alternatives and their expected
consequences in order to formulate passible courses of action in order to make decisions
Expected Monetary Value (EMV) Analysis - Answer✔A statistical technique that calculates the
average outcome when the future includes scenarios that may or may not happen.
Response Rates - Answer✔The number of people who respond to a marketing offer (often
expressed as a percentage of the number of responses divided by the number of people that
ere targeted mail, email etc.)
2
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 12:05PM.
Click-through rates - Answer✔A common metric to measure the success of an email campaign.
Total number of clicks on a hotlink(s) in an email divided by the number of emails sent. Includes
multiple clicks by a unique user.
Open Rate - Answer✔The number of email message recipients who opened an email, usually as
a percentage of the number of emails sent or delivered. The open rate is considered a key
metric for judging an email marketing campaign.
Transactional Data - Answer✔Data that records a time and relevant reference data needed for
a particular transaction record; can be financial, involving everything from a purchase to
shipping status to a product return.
Response Bias - Answer✔When respondents to a survey say what they believe the questioner
wants to hear. This bias can occur as a result of the wording of a question.
Conscious bias - Answer✔The surveyor is actively seeking a certain response to support his or
her cause. Bias occurs when the researcher manipulates the phrasing of questions in order to
elicit the desired response
Missing data and refusals - Answer✔This misuse occurs when a certain part of the sample gets
lost or subjects refuse to contribute ti the overall data collection
Small sample size - Answer✔Sample size is too small to make inferences
Parametric test - Answer✔Assumes there is a structure (maybe a normal distribution) to the
population, often appearing when mean or standard deviation are important
Non-parametric test - Answer✔Does not assume there to be a structure (maybe a normal
distribution) to the population
Association and causality misuse - Answer✔When a researcher notices a relationship between
two variable and assumes that one variable is the cause of the other. In reality, these variables
might both be caused by separate variables; they would merely be correlated. Or have no
relationship at all.
Training and test data misuse - Answer✔When the same dat that's used to forma hypothesis is
then used to test the hypothesis. Sample size is too small and different samples have a lot of
crossover
Unfounded assumptions - Answer✔Assumption is made that has not been proven
Operationalization - Answer✔The development of specific research procedures that allow for
observation and measurement of abstract concepts. Key aspects of operationalizing is defining
variables and attributes that adequately represent the concepts of the study.
Blinding - Answer✔When researchers place barriers between themselves and subjects to insure
the researchers do not influence subjects' behavior.
Causation - Answer✔Cause and effect
3
WGU C207 Exam Questions And Answers
2025 Update.
Random Errors - Answer✔Error in measurement caused by unpredictable statistical fluctuations
Information Bias - Answer✔A prejudice in the data that results when either the respondent or
the interviewer has an agenda and is not presenting impartial questions or responding with
truly honest responses, respectively
Ratio Data - Answer✔Similar to interval data in that the data is ordered within a range and with
each data point being an equal interval apart, also has a natural zero point which indicates none
of the given quality
Data Set - Answer✔A collection of related data records on a storage device.
Nominal Data - Answer✔Sometimes called categorical data or qualitative data, this data type is
used to label subjects or data by name
Reliable Data - Answer✔Data that is consistent and repeatable
Davenport-Kim Three Stages Model - Answer✔A decision-making model developed by Thomas
Davenport and Jinho Kim that consists of three stages:
Framing the problem
Solving the problem
Communicating the problem
Blind study - Answer✔A study performed where the participants are not told if they are in the
treatment group or control group
Double-Blind Study - Answer✔A study performed where neither the treatment allocators nor
the participant knows which group the participant is in
Measurement Bias - Answer✔A prejudice in the data that results when the sample is not
representative of the population being represented.
Analytics - Answer✔The discovery, analysis, and communication of meaningful patterns in data.
1
,©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 12:05PM.
Data Management - Answer✔The management, including the cleaning and storage, of collected
data
Triple-Blind Study - Answer✔A study performed where neither the treatment allocator nor the
participant nor the response gatherer knows which group the participant is in
Omission Error - Answer✔An error because something ( for example, data or survey responses)
is missing.
Relational Database - Answer✔A database structured to recognize relations among stored
items of information
Ordinal Data - Answer✔Data that places data objects into an order according o some quality
with higher order indicating more of that quality
Discrete Data - Answer✔Data that can only take on whole values and has clear boundaries
Interval Data - Answer✔Data that is ordered within a range and with each data point being an
equal interval apart
Valid Data - Answer✔Data resulting from a test that accurately measures what it is intended to
measure
Big Data - Answer✔A catch-phrase that describes a massive volume that is so large that it's
difficult to process using traditional database software techniques
Systematic errors - Answer✔Errors in measurement that are constant within a data set,
sometimes caused by faulty equipment or bias.
Benchmarks - Answer✔Standards or points of reference for an industry or sector that can be
used for comparison and evaluation.
Continuous Data - Answer✔Data that can lay along any point in a range of data
Statistics - Answer✔The science that deals with the interpretation of numerical facts or data
though theories of probability. Also, the numerical facts or data themselves.
Decision Tree Analysis - Answer✔The diagram of possible alternatives and their expected
consequences in order to formulate passible courses of action in order to make decisions
Expected Monetary Value (EMV) Analysis - Answer✔A statistical technique that calculates the
average outcome when the future includes scenarios that may or may not happen.
Response Rates - Answer✔The number of people who respond to a marketing offer (often
expressed as a percentage of the number of responses divided by the number of people that
ere targeted mail, email etc.)
2
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 12:05PM.
Click-through rates - Answer✔A common metric to measure the success of an email campaign.
Total number of clicks on a hotlink(s) in an email divided by the number of emails sent. Includes
multiple clicks by a unique user.
Open Rate - Answer✔The number of email message recipients who opened an email, usually as
a percentage of the number of emails sent or delivered. The open rate is considered a key
metric for judging an email marketing campaign.
Transactional Data - Answer✔Data that records a time and relevant reference data needed for
a particular transaction record; can be financial, involving everything from a purchase to
shipping status to a product return.
Response Bias - Answer✔When respondents to a survey say what they believe the questioner
wants to hear. This bias can occur as a result of the wording of a question.
Conscious bias - Answer✔The surveyor is actively seeking a certain response to support his or
her cause. Bias occurs when the researcher manipulates the phrasing of questions in order to
elicit the desired response
Missing data and refusals - Answer✔This misuse occurs when a certain part of the sample gets
lost or subjects refuse to contribute ti the overall data collection
Small sample size - Answer✔Sample size is too small to make inferences
Parametric test - Answer✔Assumes there is a structure (maybe a normal distribution) to the
population, often appearing when mean or standard deviation are important
Non-parametric test - Answer✔Does not assume there to be a structure (maybe a normal
distribution) to the population
Association and causality misuse - Answer✔When a researcher notices a relationship between
two variable and assumes that one variable is the cause of the other. In reality, these variables
might both be caused by separate variables; they would merely be correlated. Or have no
relationship at all.
Training and test data misuse - Answer✔When the same dat that's used to forma hypothesis is
then used to test the hypothesis. Sample size is too small and different samples have a lot of
crossover
Unfounded assumptions - Answer✔Assumption is made that has not been proven
Operationalization - Answer✔The development of specific research procedures that allow for
observation and measurement of abstract concepts. Key aspects of operationalizing is defining
variables and attributes that adequately represent the concepts of the study.
Blinding - Answer✔When researchers place barriers between themselves and subjects to insure
the researchers do not influence subjects' behavior.
Causation - Answer✔Cause and effect
3
