Exam Questions and CORRECT Answers
Optimizing for off-site ranking factors involves improving search engine and user perception of a
site's popularity, relevance, trustworthiness and authority. - CORRECT ANSWER - True
Examples of Page-Level Link Features include domain name length, extension, domain HTTP
response time, etc. - CORRECT ANSWER - False
Examples of Domain-Level Link Features include quantity of links to the domain, trust/quality
of links to the domain, etc. - CORRECT ANSWER - True
The visible part of a link is the link tag - CORRECT ANSWER - False
Nofollow tells Google not to pass any PageRank across this link to the target URL. - CORRECT
ANSWER - True
A hundred links from spammy websites and comments is equivalent to the value of couple high
or medium value links so you need to decide how long each will take before committing your
time. - CORRECT ANSWER - False
______ is any action a webmaster takes outside of the website to help build a website's authority,
popularity and trustworthiness. - CORRECT ANSWER - Off-site seo
____ are links to your website from other than come in without asking because your content is
considered to be really good. - CORRECT ANSWER - natural links
Some of the better links for incoming links are .edu and .gov. - CORRECT ANSWER -
True
, As stated in the guide from class, links to a website used to be the crux of SEO when search
engines first started out. - CORRECT ANSWER - True
If you are going to conduct a link building campaign it will be very difficult to build links to
low-value website pages. - CORRECT ANSWER - True
The two fundamental ways that the search engines use links is to 1) to discover new web pages
and 2) to help determine how well a page should rank in their results. - CORRECT
ANSWER - True
One important thing to consider is the quality of your incoming links because not all links are
created equal - CORRECT ANSWER - True
One benefit of link building is building relationships - CORRECT ANSWER - True
One of Google's founders, Larry Page, invented Organic links, which Google used to measure
the quality of a page based in part on the number of links pointing to it. - CORRECT
ANSWER - False
The name of the company that gave us a free URL is - CORRECT ANSWER -
NameCheap
Search is no longer just about keywords but has evolved into providing the right content to the
right user at the right time in their journey to help them accomplish their task. - CORRECT
ANSWER - True
One way that was recommended in the reading to directly access your WordPress website
dashboard is to go to - CORRECT ANSWER - www.yoursite.me/admin
After installing a plugin in WordPress you must ____ it in order for it to work on the website -
CORRECT ANSWER - activate