Questions and Answers 100% Pass
Explain the purpose of a media event - ✔✔Primarily for the purpose of
being covered. The event would probably not happen or have little
significance if media wasn't there. Getting the right image on TV is more
effective than handshaking
Explain two media techniques used most effectively by President Franklin
Roosevelt - ✔✔-press conferences
-investigative journalism
Explain how the television affected the political career of Richard Nixon -
✔✔He lost the presidential election against John F. Kennedy for looking
sick and unenergetic during a presidential debate in 1960
1
100% Pass Guarantee Katelyn Whitman, All Rights
, Explain three ways in which the FCC has regulated airways - ✔✔-prevent
monopolies from controlling the broadcast market (limits number of
stations one company can own)
-periodic examinations of the goals and performance of stations
-fair treatment rules
What impact has cable TV had on the news? - ✔✔Narrowcasting- focus on
particular interest/audience
Infotainment- humorous shows that cover current events
Selective exposure- people choose info sources that have similar points of
views to their own
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100% Pass Guarantee Katelyn Whitman, All Rights