MNE3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE March 2025; 100% correct solutions and explanations.

, MNE3701 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE March 2025; 100% correct
solutions and explanations.
Having acquired sufficient knowledge and skills on business
plan, you must demonstrate practical competencies in
developing a feasible business plan. Suppose you want to start a
business, but you do not have capital. You then decide to
approach the investors to fund your business. Based on actual
research, develop a feasible partial business plan, which consists
of the following components:  A table of contents  An
executive summary ( 5)  An industry, target customer and
competitor analysis (30) - This should include an industry
overview, target customer and competitor analysis  A
description of the company (5)  A product/-service plan (10) 
A marketing plan (10) - Target and positioning  Marketing mix
- product, price, place, promotion.  Marketing budget and
timeline.


Table of Contents
1. Executive Summary
2. Industry, Target Customer, and Competitor Analysis
o Industry Overview

o Target Customer Analysis

o Competitor Analysis

3. Company Description
4. Product/Service Plan
5. Marketing Plan