MHR 322 Case Studies Final Exam
Questions And Answers Graded A+.
Flamedisk: Founder - Answer Chad Sorenson
-founded Sologear LLC with three partners
Flamedisk: Key Introductory Points - Answer -company was self-funded by founders for the first 2.5
years
-first retail account was Woodmans (regional grocery chain in Southeast Wisconsin)
-most stores that they sold to were in Madison (initial test market for Flamedisk was Madison,
Wisconsin)
-debuted the product for the first time at a tent at BratFest in Madison
Flamedisk Pros/Value Proposition: - Answer Convenience
-no need to clean up
-portable
-no need for grill
Safer
Low cost
Less pollution
Flamedisk: Cons - Answer -bag of charcoal can be used multiple times for a similar price
-unnatural
-ruins the tradition
-pride of grilling lost
, Flamedisk: Target Customer Segment - Answer Tailgating
-value proposition: convenience, safer, cost $5/use, portable and easy to throw in car, no clean up,
recycle, temperature and time
-channel/distribution/place: grocery stores, hardware stores, convenience stores, internet, butcher,
sporting goods store
Camping
-value proposition: culture, experience takes away from traditional fire experience, advantage of no need
for grill
-channel/distribution/place: Walmart, Costco, Grandr. Mt, specialty or sporting stores, grocery stores,
parks/camping grounds
Flamedisk: Changes to Product/Future Strategy - Answer -follow up with stores
-more online focus
-commitment benefits
-improve packaging
Flamedisk: Outcome - Answer -purchased by BIC (lighter company)
-difficult to convince people to try it
Flamedisk: Tradeoff Complexities - Answer timing
-lasted too long so people thought they were wasting
certainty
-failure could ruin bigger events or social standards
ability to quantify
-taste
-probability of success
Questions And Answers Graded A+.
Flamedisk: Founder - Answer Chad Sorenson
-founded Sologear LLC with three partners
Flamedisk: Key Introductory Points - Answer -company was self-funded by founders for the first 2.5
years
-first retail account was Woodmans (regional grocery chain in Southeast Wisconsin)
-most stores that they sold to were in Madison (initial test market for Flamedisk was Madison,
Wisconsin)
-debuted the product for the first time at a tent at BratFest in Madison
Flamedisk Pros/Value Proposition: - Answer Convenience
-no need to clean up
-portable
-no need for grill
Safer
Low cost
Less pollution
Flamedisk: Cons - Answer -bag of charcoal can be used multiple times for a similar price
-unnatural
-ruins the tradition
-pride of grilling lost
, Flamedisk: Target Customer Segment - Answer Tailgating
-value proposition: convenience, safer, cost $5/use, portable and easy to throw in car, no clean up,
recycle, temperature and time
-channel/distribution/place: grocery stores, hardware stores, convenience stores, internet, butcher,
sporting goods store
Camping
-value proposition: culture, experience takes away from traditional fire experience, advantage of no need
for grill
-channel/distribution/place: Walmart, Costco, Grandr. Mt, specialty or sporting stores, grocery stores,
parks/camping grounds
Flamedisk: Changes to Product/Future Strategy - Answer -follow up with stores
-more online focus
-commitment benefits
-improve packaging
Flamedisk: Outcome - Answer -purchased by BIC (lighter company)
-difficult to convince people to try it
Flamedisk: Tradeoff Complexities - Answer timing
-lasted too long so people thought they were wasting
certainty
-failure could ruin bigger events or social standards
ability to quantify
-taste
-probability of success
