MARKETING PLAN FOR 4aKid
1 INTRODUCTION
For a Kid cc, trading as 4aKid, is a child safety-focused small, medium, and micro enterprise (SMME)
based in Sandton, South Africa. The company specializes in providing child safety products, baby
accessories, and pregnancy items aimed at ensuring that children live, learn, and play in a secure
environment. Established by Ally Cohen, the business was born out of a personal need for child
safety solutions after her first child was diagnosed with lobar holoprosencephaly and severe brain
damage. What started as a personal endeavor to keep her child safe evolved into a thriving online
business with resellers and agents, bringing internationally sourced safety products into the South
African market.
Since its inception, 4aKid has expanded its offerings beyond child safety products to include
children’s clothing, accessories, and lifestyle essentials. The company operates in a competitive
market, facing challenges from international brands, local chain stores, and counterfeit product
manufacturers. Additionally, 4aKid must navigate economic fluctuations, import costs, and changing
consumer preferences. Despite these challenges, the business maintains a competitive edg
MNM3701
Assessment 1
Marketing Plan for add SMME name
by
Contact details
Name Student number
+27 67 776 8858
TUTORIALS GREATS www.tutorialsgreats.com
** Fill in the relevant information and remember to delete the comments in red before submitting
your assignment. Remember to change all the font to black**
Date of submission:
2025-XX-XX
,HONESTY DECLARATION
Module Code: MNM3701 Assessment Date XX
1. I know that plagiarism means taking and using the ideas, writings, works or inventions of another
as if they were one’s own. I know that plagiarism not only includes verbatim copying, but also the
extensive use of another person’s ideas without proper acknowledgement (which includes the
proper use of quotation marks). I know that plagiarism covers the use of material found in textual
sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment/exam answers must be accurately referenced.
4. This assignment/exam file/portfolio is my own work. I acknowledge that copying someone else’s
work, or part of it, is wrong, and that submitting identical work to others constitutes a form of
plagiarism.
5. I have not allowed, nor will I in the future allow, anyone to copy my work with the intention of
passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarized or used AI.
7. I understand that my assignment/exam file/portfolio may be submitted automatically to Turnitin
or any other plagiarism or AI detection software.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism
8.2 Policy on Academic Integrity
8.3 Student Disciplinary Code
Name: Student No:
Signed: Date:
Complete and sign the honesty declaration.
Your assessment will be returned to you unmarked if this is not signed.
-i -
, TABLE OF CONTENTS
To update the table: right click on the table, select Update field and update entire table.
1 INTRODUCTION ......................................................................................................... 1
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ................................. 2
2.1 INTERNAL ENVIRONMENT ................................................................................. 2
2.1.1 Mission ........................................................................................................... 2
2.1.2 Resources ...................................................................................................... 3
2.1.3 Business offering ............................................................................................ 3
RECOMMENDATIONS .................................................................................................... 4
2.2 EXTERNAL ENVIRONMENT ................................................................................ 5
2.2.1 Technological ................................................................................................. 5
2.2.2 Competitive .................................................................................................... 6
2.2.3 Political ........................................................................................................... 6
2.2.4 Economic........................................................................................................ 6
RECOMMENDATIONS .................................................................................................... 7
2.3 SWOT ANALYSIS ................................................................................................. 8
RECOMMENDATIONS .................................................................................................... 9
3 ANALYSIS OF MARKETS AND CUSTOMERS .......................................................... 9
3.1 ANALYSIS OF MARKETS ..................................................................................... 9
RECOMMENDATIONS .................................................................................................. 10
3.2 ANALYSIS OF CUSTOMERS ............................................................................. 11
RECOMMENDATIONS .................................................................................................. 12
4 CONCLUSION .......................................................................................................... 13
5 LIST OF REFERENCES ........................................................................................... 15
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1 INTRODUCTION
For a Kid cc, trading as 4aKid, is a child safety-focused small, medium, and micro enterprise (SMME)
based in Sandton, South Africa. The company specializes in providing child safety products, baby
accessories, and pregnancy items aimed at ensuring that children live, learn, and play in a secure
environment. Established by Ally Cohen, the business was born out of a personal need for child
safety solutions after her first child was diagnosed with lobar holoprosencephaly and severe brain
damage. What started as a personal endeavor to keep her child safe evolved into a thriving online
business with resellers and agents, bringing internationally sourced safety products into the South
African market.
Since its inception, 4aKid has expanded its offerings beyond child safety products to include
children’s clothing, accessories, and lifestyle essentials. The company operates in a competitive
market, facing challenges from international brands, local chain stores, and counterfeit product
manufacturers. Additionally, 4aKid must navigate economic fluctuations, import costs, and changing
consumer preferences. Despite these challenges, the business maintains a competitive edg
MNM3701
Assessment 1
Marketing Plan for add SMME name
by
Contact details
Name Student number
+27 67 776 8858
TUTORIALS GREATS www.tutorialsgreats.com
** Fill in the relevant information and remember to delete the comments in red before submitting
your assignment. Remember to change all the font to black**
Date of submission:
2025-XX-XX
,HONESTY DECLARATION
Module Code: MNM3701 Assessment Date XX
1. I know that plagiarism means taking and using the ideas, writings, works or inventions of another
as if they were one’s own. I know that plagiarism not only includes verbatim copying, but also the
extensive use of another person’s ideas without proper acknowledgement (which includes the
proper use of quotation marks). I know that plagiarism covers the use of material found in textual
sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment/exam answers must be accurately referenced.
4. This assignment/exam file/portfolio is my own work. I acknowledge that copying someone else’s
work, or part of it, is wrong, and that submitting identical work to others constitutes a form of
plagiarism.
5. I have not allowed, nor will I in the future allow, anyone to copy my work with the intention of
passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarized or used AI.
7. I understand that my assignment/exam file/portfolio may be submitted automatically to Turnitin
or any other plagiarism or AI detection software.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism
8.2 Policy on Academic Integrity
8.3 Student Disciplinary Code
Name: Student No:
Signed: Date:
Complete and sign the honesty declaration.
Your assessment will be returned to you unmarked if this is not signed.
-i -
, TABLE OF CONTENTS
To update the table: right click on the table, select Update field and update entire table.
1 INTRODUCTION ......................................................................................................... 1
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ................................. 2
2.1 INTERNAL ENVIRONMENT ................................................................................. 2
2.1.1 Mission ........................................................................................................... 2
2.1.2 Resources ...................................................................................................... 3
2.1.3 Business offering ............................................................................................ 3
RECOMMENDATIONS .................................................................................................... 4
2.2 EXTERNAL ENVIRONMENT ................................................................................ 5
2.2.1 Technological ................................................................................................. 5
2.2.2 Competitive .................................................................................................... 6
2.2.3 Political ........................................................................................................... 6
2.2.4 Economic........................................................................................................ 6
RECOMMENDATIONS .................................................................................................... 7
2.3 SWOT ANALYSIS ................................................................................................. 8
RECOMMENDATIONS .................................................................................................... 9
3 ANALYSIS OF MARKETS AND CUSTOMERS .......................................................... 9
3.1 ANALYSIS OF MARKETS ..................................................................................... 9
RECOMMENDATIONS .................................................................................................. 10
3.2 ANALYSIS OF CUSTOMERS ............................................................................. 11
RECOMMENDATIONS .................................................................................................. 12
4 CONCLUSION .......................................................................................................... 13
5 LIST OF REFERENCES ........................................................................................... 15
- ii -
