Conjoint Analysis
Conjoint Design
7
Design 1.
market simulators
2.
3.
, In the previous sessions, we learned how to estimate
The part-worths
(preferences)
Based on the unveiled preferences, we can design
Market shares
Simulators
The simulators help us to guide
Managerial Decisions
(Product assortments, new products to
introduce, and which price to charge)
Conjoint Design
7
Design 1.
market simulators
2.
3.
, In the previous sessions, we learned how to estimate
The part-worths
(preferences)
Based on the unveiled preferences, we can design
Market shares
Simulators
The simulators help us to guide
Managerial Decisions
(Product assortments, new products to
introduce, and which price to charge)
