Adobe Analytics Certification Exam
Questions with Complete Answers
What is the Business Requirements Document? - Answer-Information from the
business owners in your company that outlines their need
What is the Solution Design Reference Document? - Answer-Excel sheet used to
map out each variable and function
What is the Reports & Analytics Data Collection Code? - Answer-Actual JavaScript
code that is placed on the website
What is the s.account variable? - Answer-Report suite where data will be stored
What is the s.currencyCode? - Answer-Identify the currency you are passing from
the page
What is the s.charSet? - Answer-Used to translate the character set of the webpage
into UTF-8
What is s.trackDownloadLinks? - Answer-If it's set to TRUE, will track links to
downloadable files on the site. Used to determine which links are downloadable files
What is s.trackExternalLinks? - Answer-if TRUE, will determine if any link clicked is
an exit link
What is s.trackInlineStats? - Answer-determines whether or not visitor click map data
is gathered?
What is the visitor click map? - Answer-it is a "heat map" of the pages on the site,
showing where visitors click the most
What is s.linkInternalFilters? - Answer-Used to determine which links on the site are
exit link
What is s.linkLeaveQueryString? - Answer-By default query strings are excluded
from all Reports & Analytics. This variable determines whether or not query strings
should be included on Exit and Download links
What is s.linkTrackVars? - Answer-Comma separated list of variables that will be set
with custom, exit, and download link. If this is set to "" (blank) all variables will be
sent with the link data
What is s.linkTrackEvents? - Answer-Comma separated list of events that may be
sent with custom, exit, or, download link. If an event is NOT in the linkTrackEvents it
will NOT be sent to Reports & Analytics... even if it is populated
, What do Configuration variables do? - Answer-Control the way data is captures and
processed
What are some objectives of using Configuration variables? - Answer-- track multiple
sites/domains
- use any currency on purchases
- capture data in different languages
- link tracking:
*track the number of downloaded files
*track the links to external sites
*track custom links
Who creates the Report suite s.account value? - Answer-Adobe creates it
How is the s.account value used? - Answer-When data is sent, it is used to
determine where the data should go
When would you employ Global Report Suites? - Answer-When you want data from
Suite A and Suite B in one report
What 2 things can you use to combine data for Global Report Suites - Answer--
Multi-Site Tagging
- Rollup Report Suites
What is Multi-Site Tagging and how is it implemented? - Answer-Multiple report suite
IDs in the s.account, example:
s.account="storeUS,Global"
s.account="storeUK,Global"
each one is a site in a different country
What is a Rollup Report Suite? - Answer-It is a summation of all the values on the
report suites from different countries
How is a Rollup Report Suite implemented in page code? - Answer-There is nothing
to add to the page code to implement Rollup Report Suites
Where do you go to create a Rollup Report Suite? - Answer-The Rollup Report Suite
is created in the Admin Tools
What are the characteristics of Multi-Suite Tagging? - Answer-- Pathing across sites
- Deduplication of unique visitors and visits
- Live date (information is live)
- 50% more CPM (cost?)
What are the characteristics or Rollup Report Suite? - Answer-- No pathing
- No deduplication
- It is nightly
- Cheap or free
Questions with Complete Answers
What is the Business Requirements Document? - Answer-Information from the
business owners in your company that outlines their need
What is the Solution Design Reference Document? - Answer-Excel sheet used to
map out each variable and function
What is the Reports & Analytics Data Collection Code? - Answer-Actual JavaScript
code that is placed on the website
What is the s.account variable? - Answer-Report suite where data will be stored
What is the s.currencyCode? - Answer-Identify the currency you are passing from
the page
What is the s.charSet? - Answer-Used to translate the character set of the webpage
into UTF-8
What is s.trackDownloadLinks? - Answer-If it's set to TRUE, will track links to
downloadable files on the site. Used to determine which links are downloadable files
What is s.trackExternalLinks? - Answer-if TRUE, will determine if any link clicked is
an exit link
What is s.trackInlineStats? - Answer-determines whether or not visitor click map data
is gathered?
What is the visitor click map? - Answer-it is a "heat map" of the pages on the site,
showing where visitors click the most
What is s.linkInternalFilters? - Answer-Used to determine which links on the site are
exit link
What is s.linkLeaveQueryString? - Answer-By default query strings are excluded
from all Reports & Analytics. This variable determines whether or not query strings
should be included on Exit and Download links
What is s.linkTrackVars? - Answer-Comma separated list of variables that will be set
with custom, exit, and download link. If this is set to "" (blank) all variables will be
sent with the link data
What is s.linkTrackEvents? - Answer-Comma separated list of events that may be
sent with custom, exit, or, download link. If an event is NOT in the linkTrackEvents it
will NOT be sent to Reports & Analytics... even if it is populated
, What do Configuration variables do? - Answer-Control the way data is captures and
processed
What are some objectives of using Configuration variables? - Answer-- track multiple
sites/domains
- use any currency on purchases
- capture data in different languages
- link tracking:
*track the number of downloaded files
*track the links to external sites
*track custom links
Who creates the Report suite s.account value? - Answer-Adobe creates it
How is the s.account value used? - Answer-When data is sent, it is used to
determine where the data should go
When would you employ Global Report Suites? - Answer-When you want data from
Suite A and Suite B in one report
What 2 things can you use to combine data for Global Report Suites - Answer--
Multi-Site Tagging
- Rollup Report Suites
What is Multi-Site Tagging and how is it implemented? - Answer-Multiple report suite
IDs in the s.account, example:
s.account="storeUS,Global"
s.account="storeUK,Global"
each one is a site in a different country
What is a Rollup Report Suite? - Answer-It is a summation of all the values on the
report suites from different countries
How is a Rollup Report Suite implemented in page code? - Answer-There is nothing
to add to the page code to implement Rollup Report Suites
Where do you go to create a Rollup Report Suite? - Answer-The Rollup Report Suite
is created in the Admin Tools
What are the characteristics of Multi-Suite Tagging? - Answer-- Pathing across sites
- Deduplication of unique visitors and visits
- Live date (information is live)
- 50% more CPM (cost?)
What are the characteristics or Rollup Report Suite? - Answer-- No pathing
- No deduplication
- It is nightly
- Cheap or free
