MARK 3000 Exam Practice Questions Solved 100%
Correct
When a toothpaste manufacturer divides the marketplace into smaller targets based on
benefits sought by consumers, this is an example of market _____.
A. targeting
B. segmentation
C. correct
D. satisfaction
E. needs
B
When JetBlue Airlines provides travelers with in-flight WiFi shopping, it is ______ to satisfy
customer needs.
A. creating value
B. minimizing hassles
C. overvaluing the flying experience
D. undervaluing the flying experience
A
Which of the following is NOT an example of a service?
A. Buying a new car
B. Staying at a hotel
C. Taking a flight to New York
D. Getting a massage
A
Marketers who have a ______ orientation want to build an enduring interaction with their
customers.
A. relational
, B. customer
C. seller
D. competitive
A
Which events helped create a situation in which manufacturers produced more than
customers could buy? (Choose every correct answer.)
A. The Great Depression
B. World War II
C. World War I
D. The Great Recession
A&B
Marketers must determine the prices of products on the basis of ______.
A. potential buyers' beliefs about a product's value
B. a break-even analysis
C. the profit the company could make at a target price
E. how many aggressive competitors exist in the market
A
What were the primary characteristics of the market-oriented era that followed World War
II?
A. It was a buyer's market.
B. Consumers had to purchase products of inferior quality.
C. Products were designed to focus on consumers' needs.
D. It was a seller's market.
A&C
Marketing is the activity, set of institutions, and processes that create, capture,
communicate, and ______ value.
Correct
When a toothpaste manufacturer divides the marketplace into smaller targets based on
benefits sought by consumers, this is an example of market _____.
A. targeting
B. segmentation
C. correct
D. satisfaction
E. needs
B
When JetBlue Airlines provides travelers with in-flight WiFi shopping, it is ______ to satisfy
customer needs.
A. creating value
B. minimizing hassles
C. overvaluing the flying experience
D. undervaluing the flying experience
A
Which of the following is NOT an example of a service?
A. Buying a new car
B. Staying at a hotel
C. Taking a flight to New York
D. Getting a massage
A
Marketers who have a ______ orientation want to build an enduring interaction with their
customers.
A. relational
, B. customer
C. seller
D. competitive
A
Which events helped create a situation in which manufacturers produced more than
customers could buy? (Choose every correct answer.)
A. The Great Depression
B. World War II
C. World War I
D. The Great Recession
A&B
Marketers must determine the prices of products on the basis of ______.
A. potential buyers' beliefs about a product's value
B. a break-even analysis
C. the profit the company could make at a target price
E. how many aggressive competitors exist in the market
A
What were the primary characteristics of the market-oriented era that followed World War
II?
A. It was a buyer's market.
B. Consumers had to purchase products of inferior quality.
C. Products were designed to focus on consumers' needs.
D. It was a seller's market.
A&C
Marketing is the activity, set of institutions, and processes that create, capture,
communicate, and ______ value.
