1
,COM1514 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE March 2025; 100% correct
solutions and explanations.
INTRODUCTION
1 MEDIA ARTEFACTS [30]
1.1 Critically discuss the concept of mediation in the
context of the media content (5)
1.2 In what ways are audiences part of the mediation
process? Provide examples of how you interact with
media content daily (TV, radio, press, social media,
etc.) (5)
1.3 What are the implications of the advent of social/digital
media concerning our understanding of media content?
(5)
1.4 The advent of technology has made consumers to be
active participants. With this in mind, write a blog
detailing how you use social media texts/platforms as
an active user (10). Select a minimum of two media
platforms.
2
, 1.5 Discuss the concept of ‘digital divide’ as a barrier to
accessing information in the context of a developing
world/Global South (5)
INTRODUCTION
Media artefacts play a crucial role in shaping public
perception and understanding of the world. As technology
continues to evolve, so does the way media content is
produced, disseminated, and consumed. This document
explores the concept of mediation in media, the role of
audiences in the mediation process, and the impact of digital
and social media on media content. Additionally, it examines
the role of active media users and discusses the digital divide
as a barrier to information access in the Global South.
1. MEDIA ARTEFACTS
1.1 Critically discuss the concept of mediation in the
context of media content (5)
Mediation refers to the process by which media content is
shaped, framed, and presented to audiences. It involves
selecting, organizing, and interpreting information before it
reaches the public. Media institutions, journalists, and content
creators influence how events and issues are reported, often
introducing bias or particular narratives. This process affects
how audiences perceive reality, as media acts as an
intermediary between the real world and its representation.
For example, news reports on political events may vary
depending on the ideological stance of the media outlet,
thereby shaping public opinion differently.
3
,COM1514 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE March 2025; 100% correct
solutions and explanations.
INTRODUCTION
1 MEDIA ARTEFACTS [30]
1.1 Critically discuss the concept of mediation in the
context of the media content (5)
1.2 In what ways are audiences part of the mediation
process? Provide examples of how you interact with
media content daily (TV, radio, press, social media,
etc.) (5)
1.3 What are the implications of the advent of social/digital
media concerning our understanding of media content?
(5)
1.4 The advent of technology has made consumers to be
active participants. With this in mind, write a blog
detailing how you use social media texts/platforms as
an active user (10). Select a minimum of two media
platforms.
2
, 1.5 Discuss the concept of ‘digital divide’ as a barrier to
accessing information in the context of a developing
world/Global South (5)
INTRODUCTION
Media artefacts play a crucial role in shaping public
perception and understanding of the world. As technology
continues to evolve, so does the way media content is
produced, disseminated, and consumed. This document
explores the concept of mediation in media, the role of
audiences in the mediation process, and the impact of digital
and social media on media content. Additionally, it examines
the role of active media users and discusses the digital divide
as a barrier to information access in the Global South.
1. MEDIA ARTEFACTS
1.1 Critically discuss the concept of mediation in the
context of media content (5)
Mediation refers to the process by which media content is
shaped, framed, and presented to audiences. It involves
selecting, organizing, and interpreting information before it
reaches the public. Media institutions, journalists, and content
creators influence how events and issues are reported, often
introducing bias or particular narratives. This process affects
how audiences perceive reality, as media acts as an
intermediary between the real world and its representation.
For example, news reports on political events may vary
depending on the ideological stance of the media outlet,
thereby shaping public opinion differently.
3
