COM3706
Assignment 3 Semester 1 2025
Unique number:
Due Date: May 2025
This document includes:
Helpful answers and guidelines
Detailed explanations and/ or calculations
References
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+27 68 812 0934
,© Study Shack 2024. All rights Reserved +27 68 812 0934
, TABLE OF CONTENTS
1. INTRODUCTION ................................................................................................... 5
2. RESEARCH PROBLEM STATEMENT/MAIN ISSUE ............................................ 5
3. SUBPROBLEMS.................................................................................................... 6
3.1. Theme Identification ........................................................................................ 6
3.2. Audience Sentiment......................................................................................... 6
3.3. Engagement Metrics ........................................................................................ 6
3.4. Interactive Feature ........................................................................................... 6
3.5. Content Strategy and Audience Retention ....................................................... 6
4. LITERATURE REVIEW ......................................................................................... 7
4.1 Social Media as an Audience Engagement Tool .............................................. 7
4.2 Real-Time Interaction and Feedback ................................................................ 7
4.3 Diversifying Content and Audience Segments .................................................. 8
4.4 Challenges and Opportunities .......................................................................... 8
5. THEORETICAL FRAMEWORK ............................................................................. 9
5.1 History and Key Scholars ................................................................................. 9
5.2 Definition ........................................................................................................... 9
5.3 Key Tenets ....................................................................................................... 9
5.4 Arguments ........................................................................................................ 9
6. RESEARCH DESIGN .......................................................................................... 10
6.1 Characteristics of Qualitative and Quantitative Research ............................... 10
6.2 Mixed-Methods Justification ........................................................................... 10
6.3 Data Collection Method and Process.............................................................. 11
6.4 Target and Accessible Population .................................................................. 11
6.5 Sample Size and Unit of Analysis ................................................................... 11
6.6 Data Analysis Method ..................................................................................... 12
7.1 Statistical Analysis of Audience Engagement (Subproblem 3:
Engagement Metrics)............................................................................................ 12
7.3 How Audiences Respond to SAfm‘s Posts (Subproblem 2: Audience
Sentiment) ............................................................................................................ 13
7.5 Dominant Themes on SAfm‘s Facebook Page (Subproblem 1: Theme
Identification) ........................................................................................................ 14
7.6 Content That Engages the Audience Most (Subproblem 5: Content
Strategy and Audience Retention) ........................................................................ 14
7.7 Investigating Optimal Use of Social Media (Subproblem 4: Interactive
Features) .............................................................................................................. 15
© Study Shack 2024. All rights Reserved +27 68 812 0934
Assignment 3 Semester 1 2025
Unique number:
Due Date: May 2025
This document includes:
Helpful answers and guidelines
Detailed explanations and/ or calculations
References
Connect with the tutor on
+27 68 812 0934
,© Study Shack 2024. All rights Reserved +27 68 812 0934
, TABLE OF CONTENTS
1. INTRODUCTION ................................................................................................... 5
2. RESEARCH PROBLEM STATEMENT/MAIN ISSUE ............................................ 5
3. SUBPROBLEMS.................................................................................................... 6
3.1. Theme Identification ........................................................................................ 6
3.2. Audience Sentiment......................................................................................... 6
3.3. Engagement Metrics ........................................................................................ 6
3.4. Interactive Feature ........................................................................................... 6
3.5. Content Strategy and Audience Retention ....................................................... 6
4. LITERATURE REVIEW ......................................................................................... 7
4.1 Social Media as an Audience Engagement Tool .............................................. 7
4.2 Real-Time Interaction and Feedback ................................................................ 7
4.3 Diversifying Content and Audience Segments .................................................. 8
4.4 Challenges and Opportunities .......................................................................... 8
5. THEORETICAL FRAMEWORK ............................................................................. 9
5.1 History and Key Scholars ................................................................................. 9
5.2 Definition ........................................................................................................... 9
5.3 Key Tenets ....................................................................................................... 9
5.4 Arguments ........................................................................................................ 9
6. RESEARCH DESIGN .......................................................................................... 10
6.1 Characteristics of Qualitative and Quantitative Research ............................... 10
6.2 Mixed-Methods Justification ........................................................................... 10
6.3 Data Collection Method and Process.............................................................. 11
6.4 Target and Accessible Population .................................................................. 11
6.5 Sample Size and Unit of Analysis ................................................................... 11
6.6 Data Analysis Method ..................................................................................... 12
7.1 Statistical Analysis of Audience Engagement (Subproblem 3:
Engagement Metrics)............................................................................................ 12
7.3 How Audiences Respond to SAfm‘s Posts (Subproblem 2: Audience
Sentiment) ............................................................................................................ 13
7.5 Dominant Themes on SAfm‘s Facebook Page (Subproblem 1: Theme
Identification) ........................................................................................................ 14
7.6 Content That Engages the Audience Most (Subproblem 5: Content
Strategy and Audience Retention) ........................................................................ 14
7.7 Investigating Optimal Use of Social Media (Subproblem 4: Interactive
Features) .............................................................................................................. 15
© Study Shack 2024. All rights Reserved +27 68 812 0934
