COM3706
Assignment 3 Semester 1 2025
PORTFOLIO
Detailed Solutions, References & Explanations
Unique number:
Due Date: May 2025
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 4
2. RESEARCH PROBLEM STATEMENT/MAIN ISSUE............................................. 4
3. SUBPROBLEMS .................................................................................................... 5
3.1. Theme Identification ......................................................................................... 5
3.2. Audience Sentiment ......................................................................................... 5
3.3. Engagement Metrics ........................................................................................ 5
3.4. Interactive Feature ........................................................................................... 5
3.5. Content Strategy and Audience Retention ....................................................... 5
4. LITERATURE REVIEW .......................................................................................... 6
4.1 Social Media as an Audience Engagement Tool ............................................... 6
4.2 Real-Time Interaction and Feedback ................................................................ 6
4.3 Diversifying Content and Audience Segments .................................................. 7Terms of use
By making use of this document you agree to:
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, +27 67 171 1739
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 4
2. RESEARCH PROBLEM STATEMENT/MAIN ISSUE............................................. 4
3. SUBPROBLEMS .................................................................................................... 5
3.1. Theme Identification ......................................................................................... 5
3.2. Audience Sentiment ......................................................................................... 5
3.3. Engagement Metrics ........................................................................................ 5
3.4. Interactive Feature ........................................................................................... 5
3.5. Content Strategy and Audience Retention ....................................................... 5
4. LITERATURE REVIEW .......................................................................................... 6
4.1 Social Media as an Audience Engagement Tool ............................................... 6
4.2 Real-Time Interaction and Feedback ................................................................ 6
4.3 Diversifying Content and Audience Segments .................................................. 7
4.4 Challenges and Opportunities ........................................................................... 7
5. THEORETICAL FRAMEWORK.............................................................................. 8
5.1 History and Key Scholars .................................................................................. 8
5.2 Definition ........................................................................................................... 8
5.3 Key Tenets ........................................................................................................ 8
5.4 Arguments......................................................................................................... 8
6. RESEARCH DESIGN............................................................................................. 9
6.1 Characteristics of Qualitative and Quantitative Research ................................. 9
6.2 Mixed-Methods Justification .............................................................................. 9
6.3 Data Collection Method and Process .............................................................. 10
6.4 Target and Accessible Population ................................................................... 10
6.5 Sample Size and Unit of Analysis ................................................................... 10
6.6 Data Analysis Method ..................................................................................... 10
7.1 Statistical Analysis of Audience Engagement (Subproblem 3: Engagement
Metrics) ................................................................................................................. 11
7.3 How Audiences Respond to SAfm‘s Posts (Subproblem 2: Audience
Sentiment)............................................................................................................. 12
7.5 Dominant Themes on SAfm‘s Facebook Page (Subproblem 1: Theme
Identification)......................................................................................................... 12
7.6 Content That Engages the Audience Most (Subproblem 5: Content Strategy
and Audience Retention) ...................................................................................... 13
7.7 Investigating Optimal Use of Social Media (Subproblem 4: Interactive
Features)............................................................................................................... 14
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
Assignment 3 Semester 1 2025
PORTFOLIO
Detailed Solutions, References & Explanations
Unique number:
Due Date: May 2025
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 4
2. RESEARCH PROBLEM STATEMENT/MAIN ISSUE............................................. 4
3. SUBPROBLEMS .................................................................................................... 5
3.1. Theme Identification ......................................................................................... 5
3.2. Audience Sentiment ......................................................................................... 5
3.3. Engagement Metrics ........................................................................................ 5
3.4. Interactive Feature ........................................................................................... 5
3.5. Content Strategy and Audience Retention ....................................................... 5
4. LITERATURE REVIEW .......................................................................................... 6
4.1 Social Media as an Audience Engagement Tool ............................................... 6
4.2 Real-Time Interaction and Feedback ................................................................ 6
4.3 Diversifying Content and Audience Segments .................................................. 7Terms of use
By making use of this document you agree to:
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, +27 67 171 1739
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 4
2. RESEARCH PROBLEM STATEMENT/MAIN ISSUE............................................. 4
3. SUBPROBLEMS .................................................................................................... 5
3.1. Theme Identification ......................................................................................... 5
3.2. Audience Sentiment ......................................................................................... 5
3.3. Engagement Metrics ........................................................................................ 5
3.4. Interactive Feature ........................................................................................... 5
3.5. Content Strategy and Audience Retention ....................................................... 5
4. LITERATURE REVIEW .......................................................................................... 6
4.1 Social Media as an Audience Engagement Tool ............................................... 6
4.2 Real-Time Interaction and Feedback ................................................................ 6
4.3 Diversifying Content and Audience Segments .................................................. 7
4.4 Challenges and Opportunities ........................................................................... 7
5. THEORETICAL FRAMEWORK.............................................................................. 8
5.1 History and Key Scholars .................................................................................. 8
5.2 Definition ........................................................................................................... 8
5.3 Key Tenets ........................................................................................................ 8
5.4 Arguments......................................................................................................... 8
6. RESEARCH DESIGN............................................................................................. 9
6.1 Characteristics of Qualitative and Quantitative Research ................................. 9
6.2 Mixed-Methods Justification .............................................................................. 9
6.3 Data Collection Method and Process .............................................................. 10
6.4 Target and Accessible Population ................................................................... 10
6.5 Sample Size and Unit of Analysis ................................................................... 10
6.6 Data Analysis Method ..................................................................................... 10
7.1 Statistical Analysis of Audience Engagement (Subproblem 3: Engagement
Metrics) ................................................................................................................. 11
7.3 How Audiences Respond to SAfm‘s Posts (Subproblem 2: Audience
Sentiment)............................................................................................................. 12
7.5 Dominant Themes on SAfm‘s Facebook Page (Subproblem 1: Theme
Identification)......................................................................................................... 12
7.6 Content That Engages the Audience Most (Subproblem 5: Content Strategy
and Audience Retention) ...................................................................................... 13
7.7 Investigating Optimal Use of Social Media (Subproblem 4: Interactive
Features)............................................................................................................... 14
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
