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DPR3706-Assignment01-S1-2025

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LEARNING UNIT 1: CORPORATE SOCIAL RESPONSIBILITY QUESTION 1 Read the definitions of the following concepts and formulate your own definitions. (a) Corporate social responsibility (CSR) (5) (b) Sustainability (5) QUESTION 2 [10] You are the head of communications at Munzhedzi Pharmaceutical Company based in Polokwane, Limpopo Province. Explain to the management of the company the concepts of philanthropy and created share value with special emphasis on the differences between them. [10] LEARNING UNIT 2: STAKEHOLDER ENGAGEMENT FOR CSR AND ISSUES QUESTION 3 A stakeholder is defined as "any group or individual who can affect or is affected by the achievement of the firm's objectives" (Freeman 2010:25). According to stakeholder theory, an organisation cannot exist without the support of stakeholders, no matter who they are, as long as they are connected to the organisation in one way or the other. The support of stakeholders is necessary for an organisation to survive, not just the support of those who provide financial capital (the shareholders). The stakeholder theory opposes the idea that shareholders and owners of a company are the only important parties. As the definition suggests, shareholders are not the only stakeholders of the company. Identify stakeholders of any company of your choice that is operating in the tourism sector and motivate for their inclusion in the company’s stakeholder community. [15]

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February 26, 2025
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Written in
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UNIVERSITY OF SOUTH AFRICA

COLLEGE OF HUMAN SCIENCES

DEPARTMENT OF COMMUNICATION SCIENCE

Qualification: Diploma in Public Relations

Name of module: Issues Management and Social Responsibility

Module code: DPR3706

Assessment: Formative Assessment 1

Due Date: 14 March 2025, 23h00

Year: 2025

Semester: One (1)

Instructions for completing Assignment 01

Answer all the assignment questions and submit your answers in the form of a single document on
myUnisa. Your assignment must be typed, and must adhere to the formatting requirements below:

Font: Arial

Font size: 12

Line spacing: 1,5

You must include the following in the assignment:

1. A cover page reflecting the module code, the name of the module and your student number.

2. A declaration statement to the effect that the assignment is your own work. The declaration must
appear on the cover page, not at the end of the assignment.

3. The assignment must comply with the technical guidelines set out in Tutorial Letter CMNALLE/301.

4. You are expected to study the content of the module and any additional resources and
demonstrate your understanding through the way you answer the questions.

5. Do not copy and paste information from the internet. You must show evidence of critical reading
and engagement with the learning material.

6. Study the section on plagiarism in Tutorial Letter CMNALLE/301 in this regard. You will find this
tutorial letter in the Additional Resources folder.




ANSWER MEMO

, Table of Contents
Introduction ............................................................................................................................................ 3
Question 1 .............................................................................................................................................. 3
(a) Corporate Social Responsibility (CSR) .......................................................................................... 3
(b) Sustainability................................................................................................................................. 3
Question 2 .............................................................................................................................................. 4
Question 3 .............................................................................................................................................. 4
Conclusion .............................................................................................................................................. 6
References .............................................................................................................................................. 6

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