KPIS AND METRICS EXAM QUESTIONS AND ACCURATE ANSWERS 2024/2025 | VERIFIED

KPIS AND METRICS EXAM QUESTIONS AND ACCURATE ANSWERS 2024/2025 |
VERIFIED
Key Performance Indicators (KPI) - ✔️✔️a set of quantifiable measures that a company uses to gauge its
performance over time


KPIs - ✔️✔️used to determine a company's progress in achieving its strategic and operational goals


Leading Indicators - ✔️✔️measure an action that leads to a KPI --> should tell you in advance if you are
not tracking to your KPI so you can take action


Lagging Indicators - ✔️✔️report on progress toward a KPI from on point in time to another --> these are
a historical perspective of actual performance


Key - ✔️✔️To establish great KPIs, make sure your entire team agrees on what is __________ to be
measured


Indicator - ✔️✔️To establish great KPIs, make sure if the __________________ is met that your goal is
also met.


Measured - ✔️✔️To establish great KPIs, make sure your KPI can be easily ______________ with a data
source you have control over.


Team - ✔️✔️To establish great KPIs, make sure you have a ______________ in place to monitor how
you are doing against KPIs


Limit - ✔️✔️To establish great KPIs, make sure you _______________ your KPIs to only "key" ones.


Destination
Duration
Pages/Screens per Session

Event - ✔️✔️What are the five types of goals in Google Analytics?