Hospitality Marketing Questions Answered 100%
Correct
The ________ product level answers the question of what is really being bought - ANSWER Core
The additional consumer services and benefits built around the actual product are called the: -
ANSWER Augmented product
In the joining phase of the customer delivery system: - ANSWER The customer makes the initial
inquiry contact
The differential effect that knowing the brand name has on customer response to the product
and its marketing is termed: - ANSWER Brand equity
Which of the following is NOT something to which brand can be positioned? - ANSWER Product
pricing
The process of sourcing ideas by inviting broad communities of people is called: - ANSWER
Crowdsourcing
The most important source of new-product ideas are: - ANSWER Customers
A detailed version of an idea stated in meaningful consumer terms is defined as: - ANSWER
Product concept
When a company envisions a possible product that company managers might offer to the
market, it is called: - ANSWER Product idea
The dimension of atmosphere relating to volume and pitch is called: - ANSWER Aural
, Which of the following is NOT a desirable quality for a brand name? - ANSWER It should not
translate easily into foreign languages.
Those services or goods that must be present for the guest to use the core product are called: -
ANSWER Facilitating products
A brand name derives its value from customer perceptions. - ANSWER T
Brand equity is a function of brand loyalty, name awareness and other factors. - ANSWER T
A product image is a detailed version of a product idea stated in meaningful consumer terms. -
ANSWER F
Facilitating products are those services or goods that must be present for the guest to use the
core product. - ANSWER T
Companies can leverage an existing brand by employing co-branding and ingredient branding. -
ANSWER T
The main aural dimensions of atmosphere are scent and freshness. - ANSWER F
Hospitality managers need to think about the product on four levels. Briefly describe each level.
- ANSWER A. Core product:
o It answers the question of what the buyer is really buying. Every product is a package of
problem-solving services.
B. Facilitating products:
o These are services or goods that must be present for the guest to use the
core product.
C. Supporting products:
Correct
The ________ product level answers the question of what is really being bought - ANSWER Core
The additional consumer services and benefits built around the actual product are called the: -
ANSWER Augmented product
In the joining phase of the customer delivery system: - ANSWER The customer makes the initial
inquiry contact
The differential effect that knowing the brand name has on customer response to the product
and its marketing is termed: - ANSWER Brand equity
Which of the following is NOT something to which brand can be positioned? - ANSWER Product
pricing
The process of sourcing ideas by inviting broad communities of people is called: - ANSWER
Crowdsourcing
The most important source of new-product ideas are: - ANSWER Customers
A detailed version of an idea stated in meaningful consumer terms is defined as: - ANSWER
Product concept
When a company envisions a possible product that company managers might offer to the
market, it is called: - ANSWER Product idea
The dimension of atmosphere relating to volume and pitch is called: - ANSWER Aural
, Which of the following is NOT a desirable quality for a brand name? - ANSWER It should not
translate easily into foreign languages.
Those services or goods that must be present for the guest to use the core product are called: -
ANSWER Facilitating products
A brand name derives its value from customer perceptions. - ANSWER T
Brand equity is a function of brand loyalty, name awareness and other factors. - ANSWER T
A product image is a detailed version of a product idea stated in meaningful consumer terms. -
ANSWER F
Facilitating products are those services or goods that must be present for the guest to use the
core product. - ANSWER T
Companies can leverage an existing brand by employing co-branding and ingredient branding. -
ANSWER T
The main aural dimensions of atmosphere are scent and freshness. - ANSWER F
Hospitality managers need to think about the product on four levels. Briefly describe each level.
- ANSWER A. Core product:
o It answers the question of what the buyer is really buying. Every product is a package of
problem-solving services.
B. Facilitating products:
o These are services or goods that must be present for the guest to use the
core product.
C. Supporting products:
