TEST BANK
Test Bank for SELL, 7th Edition
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TEST BANK
A+ Page 1
,Thomas: SELL, 7th Edition,
Chapter 01 SELL7
(Answers at the end of every chapter)
Indicate whether the statement is true or false.
1. All order-getters are also pioneers and all pioneers are also order-getters.
a. True
b. False
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2. The three phases of the sales process are initiating, developing, and enhancing
customer relationships.
a. True
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b. False
3. As a salesperson at Solari, Michi is expected to identify customers but is not
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responsible for generating revenue.
a. True
b. False
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4. Order-takers are not too involved in creative selling.
a. True
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b. False
5. In the business-to-business sector, buyers are increasingly sharing their opinions,
identifying problems, and asking for vendor recommendations via Twitter and LinkedIn.
nk
a. True
b. False
6. As salespeople serve their customers, they simultaneously serve their employers and
society.
a. True
b. False
A+ Page 2
, 7. The independence of action traditionally enjoyed by salespeople is frequently a
byproduct of decentralized sales operations in which salespeople live and work away from
headquarters.
a. True
b. False
8. Unlike need satisfaction selling, stimulus response selling focuses on customers rather
than on salespeople.
a. True
b. False
5s
9. In a fluctuating economy, salespeople make invaluable contributions by assisting in
recovery cycles and by helping to sustain periods of relative prosperity.
a. True
ta
b. False
10. Consumers who are likely to be early adopters of an innovation often rely on
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salespeople as a tertiary source of information.
a. True
b. False
st
ba
11. Salespeople are concerned only with sales revenue and not with overall profitability.
a. True
b. False
nk
12. In recent years, marketing and sales personnel have been in strong demand for upper
management positions.
a. True
b. False
13. In the problem-solving approach to selling, competitors' offerings are never included
as alternatives in a customer's purchase decision.
a. True
b. False
14. Sales does not meet the criterion of making a significant contribution to society.
A+ Page 3
, a. True
b. False
15. Salespeople are concerned with profitability in bottom-line terms, whereas
accountants and financial staff are responsible for achieving a healthy "top line" on the profit and
loss statement.
a. True
b. False
16. Personal selling and sales promotion are both forms of marketing communications.
a. True
5s
b. False
17. Customers do not expect salespeople to be knowledgeable about market
opportunities and relevant business trends that may affect a customer's business.
ta
a. True
b. False
rte
18. Customers who appreciate the need satisfaction selling method are often willing to
spend considerable time in preliminary meetings to define needs prior to a sales presentation or
written sales proposal.
st
a. True
b. False
ba
19. While acting as agents of innovation, salespeople invariably encounter openness to
and acceptance of change from consumers in the latter stages of the diffusion process.
a. True
nk
b. False
20. Two types of new-business salespeople are order-takers and order-getters.
a. True
b. False
Indicate the answer choice that best completes the statement or answers the question.
21. In the context of mental states selling, which of the following tactics can a
salesperson use to draw the attention of a prospective customer to a product?
A+ Page 4
Test Bank for SELL, 7th Edition
5s
ta
rte
st
ba
nk
TEST BANK
A+ Page 1
,Thomas: SELL, 7th Edition,
Chapter 01 SELL7
(Answers at the end of every chapter)
Indicate whether the statement is true or false.
1. All order-getters are also pioneers and all pioneers are also order-getters.
a. True
b. False
5s
2. The three phases of the sales process are initiating, developing, and enhancing
customer relationships.
a. True
ta
b. False
3. As a salesperson at Solari, Michi is expected to identify customers but is not
rte
responsible for generating revenue.
a. True
b. False
st
4. Order-takers are not too involved in creative selling.
a. True
ba
b. False
5. In the business-to-business sector, buyers are increasingly sharing their opinions,
identifying problems, and asking for vendor recommendations via Twitter and LinkedIn.
nk
a. True
b. False
6. As salespeople serve their customers, they simultaneously serve their employers and
society.
a. True
b. False
A+ Page 2
, 7. The independence of action traditionally enjoyed by salespeople is frequently a
byproduct of decentralized sales operations in which salespeople live and work away from
headquarters.
a. True
b. False
8. Unlike need satisfaction selling, stimulus response selling focuses on customers rather
than on salespeople.
a. True
b. False
5s
9. In a fluctuating economy, salespeople make invaluable contributions by assisting in
recovery cycles and by helping to sustain periods of relative prosperity.
a. True
ta
b. False
10. Consumers who are likely to be early adopters of an innovation often rely on
rte
salespeople as a tertiary source of information.
a. True
b. False
st
ba
11. Salespeople are concerned only with sales revenue and not with overall profitability.
a. True
b. False
nk
12. In recent years, marketing and sales personnel have been in strong demand for upper
management positions.
a. True
b. False
13. In the problem-solving approach to selling, competitors' offerings are never included
as alternatives in a customer's purchase decision.
a. True
b. False
14. Sales does not meet the criterion of making a significant contribution to society.
A+ Page 3
, a. True
b. False
15. Salespeople are concerned with profitability in bottom-line terms, whereas
accountants and financial staff are responsible for achieving a healthy "top line" on the profit and
loss statement.
a. True
b. False
16. Personal selling and sales promotion are both forms of marketing communications.
a. True
5s
b. False
17. Customers do not expect salespeople to be knowledgeable about market
opportunities and relevant business trends that may affect a customer's business.
ta
a. True
b. False
rte
18. Customers who appreciate the need satisfaction selling method are often willing to
spend considerable time in preliminary meetings to define needs prior to a sales presentation or
written sales proposal.
st
a. True
b. False
ba
19. While acting as agents of innovation, salespeople invariably encounter openness to
and acceptance of change from consumers in the latter stages of the diffusion process.
a. True
nk
b. False
20. Two types of new-business salespeople are order-takers and order-getters.
a. True
b. False
Indicate the answer choice that best completes the statement or answers the question.
21. In the context of mental states selling, which of the following tactics can a
salesperson use to draw the attention of a prospective customer to a product?
A+ Page 4
