BRAZE MARKETER CERTIFICATION EXAM
QUESTIONS AND ANSWERS LATEST
UPDATED
Braze Attributes - ANSWER All standard and out-of-the-box attributes that
are not custom to your business and can be captured either out of the box or
optionally through the SDK.
Out-of-the-Box Attributes - ANSWER The session attributes that we collect
automatically. Example: Device Type, OS
Standard Attributes - ANSWER Predefined, common pieces of information
brands can collect regardless of industry or audience and can be used for
segmentation. Theses are reserved attributes like first name, last name, etc
Out-of-the-Box Events - ANSWER Captured and updated automatically by the
Braze SDK. You don't need to record this separately as Custom Events or
Custom Attributes. Example: Session Start, Session End
Custom Attributes - ANSWER Custom attributes are attributes that are defined
by your team. These attributes can be in the form of dates, strings, boolean,
integer, decimal, or array data types. They can be named anything that does not
conflict with any of the Braze-defined standard attributes.
Braze Events - ANSWER All standard and out-of-the-box events that are not
custom to your business and can be captured either out of the box or optionally
through the SDK.
Custom Events - ANSWER Events are actions a user takes that are recorded as
a time series. A time series records the first and last time an event takes place,
as well as the total number of times the event has occurred.
What does "out-of-the-box" data mean? - ANSWER Standard user profile data
automatically tracked by our SDK
, T or F: You can only pull user data into Braze via SDK or API. - ANSWER
False. You can upload via CSV file as well.
Which of the following is NOT an example of a Custom Attribute? Highest
score
Favoriting an item
Has savings account
Date user joined loyalty program - ANSWER Favoriting an Item.
T or F: It's a best practice to set up as many custom events and attributes as
possible to learn the most about your users. - ANSWER False. Setting as many
as possible can make your experience more cluttered, waste your data point
allotment, and distract from your overarching goals. So be deliberate about the
custom data you choose!
APIs are a means of... - ANSWER Data transfer
Our SDK serves as all of the following EXCEPT...
A creator of new capabilities
A notetaker that listens to users
A mailman that automates message delivery
A ninja that quickly exports analytics reports - ANSWER All except A ninja
that quickly exports analytics reports. Our SDK has nothing to do with
exporting analytics reports.
All of the following will use data points EXCEPT...
Session start and end
Out-of-the-box data
Custom events
QUESTIONS AND ANSWERS LATEST
UPDATED
Braze Attributes - ANSWER All standard and out-of-the-box attributes that
are not custom to your business and can be captured either out of the box or
optionally through the SDK.
Out-of-the-Box Attributes - ANSWER The session attributes that we collect
automatically. Example: Device Type, OS
Standard Attributes - ANSWER Predefined, common pieces of information
brands can collect regardless of industry or audience and can be used for
segmentation. Theses are reserved attributes like first name, last name, etc
Out-of-the-Box Events - ANSWER Captured and updated automatically by the
Braze SDK. You don't need to record this separately as Custom Events or
Custom Attributes. Example: Session Start, Session End
Custom Attributes - ANSWER Custom attributes are attributes that are defined
by your team. These attributes can be in the form of dates, strings, boolean,
integer, decimal, or array data types. They can be named anything that does not
conflict with any of the Braze-defined standard attributes.
Braze Events - ANSWER All standard and out-of-the-box events that are not
custom to your business and can be captured either out of the box or optionally
through the SDK.
Custom Events - ANSWER Events are actions a user takes that are recorded as
a time series. A time series records the first and last time an event takes place,
as well as the total number of times the event has occurred.
What does "out-of-the-box" data mean? - ANSWER Standard user profile data
automatically tracked by our SDK
, T or F: You can only pull user data into Braze via SDK or API. - ANSWER
False. You can upload via CSV file as well.
Which of the following is NOT an example of a Custom Attribute? Highest
score
Favoriting an item
Has savings account
Date user joined loyalty program - ANSWER Favoriting an Item.
T or F: It's a best practice to set up as many custom events and attributes as
possible to learn the most about your users. - ANSWER False. Setting as many
as possible can make your experience more cluttered, waste your data point
allotment, and distract from your overarching goals. So be deliberate about the
custom data you choose!
APIs are a means of... - ANSWER Data transfer
Our SDK serves as all of the following EXCEPT...
A creator of new capabilities
A notetaker that listens to users
A mailman that automates message delivery
A ninja that quickly exports analytics reports - ANSWER All except A ninja
that quickly exports analytics reports. Our SDK has nothing to do with
exporting analytics reports.
All of the following will use data points EXCEPT...
Session start and end
Out-of-the-box data
Custom events
