SPMT 370: Unit 3 (Stage 1:
Recognition of Need) Exam Q’s and
A’s
The basic consumer behavior ____ process works in conjunction with the
decision-making process - -consumption
- Decision-making types can be classified into three categories: - --
Extended decision making
- Limited decision making
- Habitual decision making
- Extended Decision Making - -consumers move diligently through decision-
making activities in search of the best information that will help them reach
a decision
High involvement and significant risk
- Limited Decision Making - -consumers search very little for information
and often reach decisions based largely on prior beliefs about products and
their attributes
Low involvement (e.g. time constraints) and generally low risk
- Habitual (or "routine") Decision Making - -consumers generally do not seek
information at all when a problem is recognized and select a product based
on habit
Brand Loyalty
Brand Inertia
- Decision-making revolves around ____ - -motivation (pursuit a goal)
- Decision-making processes leads to consumer ____ - -choice
- Choice is always linked to ____ - -value
- Three "value" related approaches to decision-making process: - -- Rational
(Utilitarian) decision-making
- Experiential (Hedonic) decision-making
- Behavioral Influence (Impulsive) decision-making
Recognition of Need) Exam Q’s and
A’s
The basic consumer behavior ____ process works in conjunction with the
decision-making process - -consumption
- Decision-making types can be classified into three categories: - --
Extended decision making
- Limited decision making
- Habitual decision making
- Extended Decision Making - -consumers move diligently through decision-
making activities in search of the best information that will help them reach
a decision
High involvement and significant risk
- Limited Decision Making - -consumers search very little for information
and often reach decisions based largely on prior beliefs about products and
their attributes
Low involvement (e.g. time constraints) and generally low risk
- Habitual (or "routine") Decision Making - -consumers generally do not seek
information at all when a problem is recognized and select a product based
on habit
Brand Loyalty
Brand Inertia
- Decision-making revolves around ____ - -motivation (pursuit a goal)
- Decision-making processes leads to consumer ____ - -choice
- Choice is always linked to ____ - -value
- Three "value" related approaches to decision-making process: - -- Rational
(Utilitarian) decision-making
- Experiential (Hedonic) decision-making
- Behavioral Influence (Impulsive) decision-making
