Questions and CORRECT Answers
Examples of major NGO campaigns - CORRECT ANSWER - Greenpeace
Rainforest Action Network
Sierra Club
How do activists have to get attention? - CORRECT ANSWER - Be radical to get on tv,
radio, etc. to combat low budgets
Why are there more NGO campaigns? - CORRECT ANSWER - - Communication costs
are rapidly decreasing (social media, etc.)
- Public trust in corporations is decreasing
- Government bureaucracy is getting thicker(takes a long time to get anything passed)
- Businesses are becoming more global, so inter-government action is hard to organize
Non-market forces - CORRECT ANSWER - Public policy makers, Socially-minded
NGOs, Firm managers (private politics is what activists do between socially minded ngos and
firm managers)
Leverage points for activists - CORRECT ANSWER - Customers
Investors and shareholders
Supply chain
Employees
Private politics - CORRECT ANSWER - When NGO activists directly engage private
firms w/concerns instead of/in addiition to trying to influence public policy formation
Normal political issue stages include: - CORRECT ANSWER - Development stage,
politicization stage, legislation stage, implementation stage
, Development stage - CORRECT ANSWER - Lacks widespread appeal
Concern about an issue develops from dissatisfaction of an interest group
Initially the issue lacks broad appeal or widespread public appeal
Politization stage - CORRECT ANSWER - Issue commands more public attention
Politicians publically adopt issue as a campaign platform--> want to get voters
Legislative stage - CORRECT ANSWER - Bill moves through the political process (house
and senate) to become law, or to get rejected
Majority yes votes needed to pass the legislation
Activists may not be happy--no longer have control
Implementation stage - CORRECT ANSWER - (If enough support exists)
Regulators introduce, implement, and enforce final rules
Rules and interpretations can be challenged in the courts
When does activists' influence peak? - CORRECT ANSWER - Stage 2/politicization: they
can lobby, inform, or talk to media
(Govt takes control in 3 and 4, NGOs lose power and don't like this)
In private politics, which two stages are replaced with NGO engagement? - CORRECT
ANSWER - Legislative stage-->NGOs make direct demands on firms (threats or rewards)
Implementation stage-->resolution of the NGO firm dispute (bargaining by the two sides, may
result in firm action or may agree to disagree)
Factors in picking a target: - CORRECT ANSWER - 1) well-recognized brand name
2) firms that have a leadership position in the industry
3) consumer product firms (down-stream firms)