MKT 461 Midterm Updated With Correct Answers [Already Graded] | 2025
LATEST UPDATED
What were factors contributing to instability in the entertainment industry PRE coronavirus? - (answers)1.
Box office visits falling
2. DVD sales falling
3. Cable subscriptions falling
4. Theater owners fighting the steadily encroaching digital release dates
5. More consumer choices & available screens
6. Rise of China box office
7. King is still content & pipelines
8. Companies are merging (Comcast + ABC, AT&T + Time Warner)
What is the marketing equation? - (answers)Positioning + product brand + price/value + communications
+ distribution + salesforce
What has coronavirus done to the marketing equation? - (answers)It's disrupted every aspect of it -- target
audiences disappeared, product creation stopped, prices are no longer flexible, ad budgets dried up,
distribution is damaged, & salesforce is hampered
你是想要一篇“眼睛容易阅读的”
中文文章，还是一篇关于“眼睛”
Which streaming service powerfully satisfied every element of the marketing equation? -
主题的中文文章？
(answers)Disney+
What % of films accounts for all studio profits? - (answers)5
Blockbusters connect with... - (answers)The kid in all of us
What are the three types of blockbuster franchise? - (answers)Single event blockbuster, linear franchise
blockbuster, and multi-category franchise blockbuster
_____ is used across internal divisions and external promotion partners to maximize awareness, interest,
and purchase AS WELL AS creating a cohesive narrative across worlds/platforms - (answers)Synergy
, What are the four ways we can split target audience? - (answers)1. By age / gender / ethnicity
2. By genre of interest
3. By emotional needs fulfilled
4. By rating
What are the three tiers of target audience? - (answers)Primary audience: most likely interested
Secondary audience: important subsegment that could be interested
Tertiary audience: could be convinced but likely a harder sell
Why do target audiences shift over a film's release - (answers)Marketers adjust real time to get different
audiences hooked
_____ is a method of categorizing stories based on similarities in their narrative elements -
(answers)Genre
_____ are timeless and align with Maslow's hierarchy of needs - (answers)Character wants/goals
Stories that address _____ have你是想要一篇“眼睛容易阅读的”
a high probability of becoming blockbusters - (answers)All five levels of
Maslow's hierarchy of needs 中文文章，还是一篇关于“眼睛”
主题的中文文章？
Top character goals/needs for audiences depends on... - (answers)Age/gender
A good source of motivations for villains (or flaw for the main character): - (answers)7 Deadly Sins
What is the ratings sweet spot for blockbusters? - (answers)PG-13
Younger audiences prefer _____ humor while older audiences prefer _____ humor - (answers)Slapstick;
witty
LATEST UPDATED
What were factors contributing to instability in the entertainment industry PRE coronavirus? - (answers)1.
Box office visits falling
2. DVD sales falling
3. Cable subscriptions falling
4. Theater owners fighting the steadily encroaching digital release dates
5. More consumer choices & available screens
6. Rise of China box office
7. King is still content & pipelines
8. Companies are merging (Comcast + ABC, AT&T + Time Warner)
What is the marketing equation? - (answers)Positioning + product brand + price/value + communications
+ distribution + salesforce
What has coronavirus done to the marketing equation? - (answers)It's disrupted every aspect of it -- target
audiences disappeared, product creation stopped, prices are no longer flexible, ad budgets dried up,
distribution is damaged, & salesforce is hampered
你是想要一篇“眼睛容易阅读的”
中文文章，还是一篇关于“眼睛”
Which streaming service powerfully satisfied every element of the marketing equation? -
主题的中文文章？
(answers)Disney+
What % of films accounts for all studio profits? - (answers)5
Blockbusters connect with... - (answers)The kid in all of us
What are the three types of blockbuster franchise? - (answers)Single event blockbuster, linear franchise
blockbuster, and multi-category franchise blockbuster
_____ is used across internal divisions and external promotion partners to maximize awareness, interest,
and purchase AS WELL AS creating a cohesive narrative across worlds/platforms - (answers)Synergy
, What are the four ways we can split target audience? - (answers)1. By age / gender / ethnicity
2. By genre of interest
3. By emotional needs fulfilled
4. By rating
What are the three tiers of target audience? - (answers)Primary audience: most likely interested
Secondary audience: important subsegment that could be interested
Tertiary audience: could be convinced but likely a harder sell
Why do target audiences shift over a film's release - (answers)Marketers adjust real time to get different
audiences hooked
_____ is a method of categorizing stories based on similarities in their narrative elements -
(answers)Genre
_____ are timeless and align with Maslow's hierarchy of needs - (answers)Character wants/goals
Stories that address _____ have你是想要一篇“眼睛容易阅读的”
a high probability of becoming blockbusters - (answers)All five levels of
Maslow's hierarchy of needs 中文文章，还是一篇关于“眼睛”
主题的中文文章？
Top character goals/needs for audiences depends on... - (answers)Age/gender
A good source of motivations for villains (or flaw for the main character): - (answers)7 Deadly Sins
What is the ratings sweet spot for blockbusters? - (answers)PG-13
Younger audiences prefer _____ humor while older audiences prefer _____ humor - (answers)Slapstick;
witty
