PSC 152 EXAM STUDY SET WITH COMPLETE SOLUTIONS!!
What are 2 problems with self-report measures? - ANSWER UNABLE: People may lack
introspective access to their own mental processes
UNWILLING: People may be motivated to answer in particular way because
of:-Self-deception and Socially desirable responding
What are 2 reasons a person might be motivated to respond in a specific way on
self-reports? - ANSWER Self-deception
Socially-desirable responding
*Both are likely to be high for socially-sensitive topics
What are the 3 classes of implicit measures discussed in class? - ANSWER 1.
Projective techniques E.g., Thematic Apperception Task (TAT)
2. Physiological measures E.g., Pupil dilation & skin conductance can measure arousal
E.g., Facial EMG (muscle movements)•Zygomaticusmajor smile positivity•Corrugator
superciliifrown negativity
3. Response time (RT) measures E.g., Implicit Association Test (IAT)
What can pupil dilation and skin conductance assess? - ANSWER Physiological
arousal and muscle movements
What does facial EMG assess and how? - ANSWER Assess micro muscle movements of
, people's faces.
By placing electrodes in two regions; zygomatic major (cheek muscle) and Corrugator
supercilii (eyebrow muscle)
What is the general logic underlying the implicit association test (IAT)? - ANSWER
When two concepts ARE associated in memory (e.g., Coke & good), it should be EASY to
give the same response for words & images representing those concepts
When two concepts are NOT associated (e.g., Coke & bad), it's DIFFICULT to give the
same response for words & images representing those concepts
Ease of giving same response ≈strength of association
What are strengths and a major weakness of the IAT? - ANSWER Strengths:
Easy/inexpensive to administer (5 min.)-Flexible —can assess attitudes, self-esteem,
stereotypes, etc.-Applicable in many areas within psychology and beyond (e.g.,
marketing)
Major Weakness: Only assesses relative associative strength—can't assess
associations with a single entity
In what ways are processes captured by implicit measures automatic? In what ways are
they not automatic? Think of Bargh's 4 horsemen. - ANSWER IAT CAPTURING
AUTOMATICITY:
Uncontrollable- very difficult to control directly
Unintentional- it captures something that is unintentional
Efficient- time pressures people to respond quicker
What are 2 problems with self-report measures? - ANSWER UNABLE: People may lack
introspective access to their own mental processes
UNWILLING: People may be motivated to answer in particular way because
of:-Self-deception and Socially desirable responding
What are 2 reasons a person might be motivated to respond in a specific way on
self-reports? - ANSWER Self-deception
Socially-desirable responding
*Both are likely to be high for socially-sensitive topics
What are the 3 classes of implicit measures discussed in class? - ANSWER 1.
Projective techniques E.g., Thematic Apperception Task (TAT)
2. Physiological measures E.g., Pupil dilation & skin conductance can measure arousal
E.g., Facial EMG (muscle movements)•Zygomaticusmajor smile positivity•Corrugator
superciliifrown negativity
3. Response time (RT) measures E.g., Implicit Association Test (IAT)
What can pupil dilation and skin conductance assess? - ANSWER Physiological
arousal and muscle movements
What does facial EMG assess and how? - ANSWER Assess micro muscle movements of
, people's faces.
By placing electrodes in two regions; zygomatic major (cheek muscle) and Corrugator
supercilii (eyebrow muscle)
What is the general logic underlying the implicit association test (IAT)? - ANSWER
When two concepts ARE associated in memory (e.g., Coke & good), it should be EASY to
give the same response for words & images representing those concepts
When two concepts are NOT associated (e.g., Coke & bad), it's DIFFICULT to give the
same response for words & images representing those concepts
Ease of giving same response ≈strength of association
What are strengths and a major weakness of the IAT? - ANSWER Strengths:
Easy/inexpensive to administer (5 min.)-Flexible —can assess attitudes, self-esteem,
stereotypes, etc.-Applicable in many areas within psychology and beyond (e.g.,
marketing)
Major Weakness: Only assesses relative associative strength—can't assess
associations with a single entity
In what ways are processes captured by implicit measures automatic? In what ways are
they not automatic? Think of Bargh's 4 horsemen. - ANSWER IAT CAPTURING
AUTOMATICITY:
Uncontrollable- very difficult to control directly
Unintentional- it captures something that is unintentional
Efficient- time pressures people to respond quicker
