test bank Consumer behaviour buying having and being 7th canadian edition by michael r solomon test bank

, CONTENTS



SECTIONd ONEd –dCONSUMERSd INd THEd MARKETPLACE
CHAPTERd 1:dANd INTRODUCTIONd TOd CONSUMERd BEHAVIOUR

SECTIONd TWOd –dCONSUMERSd ASd INDIVIDUALS
CHAPTERd 2:dPERCEPTION
CHAPTERd 3:dLEARNINGd ANDd MEMORYd
CHAPTERd 4:dMOTIVATIONd ANDd AFFECTd
CHAPTERd 5:dTHEd SELF
CHAPTERd 6:dPERSONALITY,dLIFESTYLES,dANDd VALUES

SECTIONd THREEd –dATTITUDEd CHANGEd ANDd DECISIONd MAKING
CHAPTERd 7:dATTITUDES
CHAPTERd 8:dATTITUDEd CHANGEd ANDd INTERACTIVEd COMMUNICATIONSdC
HAPTERd 9:dINDIVIDUALd DECISIONd MAKING
CHAPTERd 10:dBUYINGd ANDd DISPOSING

SECTIONd FOURd –dCONSUMERSd INd THEIRd SOCIALd ANDd CULTURALd SETTINGS
CHAPTERd 11:dGROUPd INFLUENCEd ANDd SOCIALd MEDIA
CHAPTERd 12:d INCOME,dSOCIALd CLASS,dANDd FAMILYd STRUCTUREdCHAPTE
Rd 13:dSUBCULTURES
CHAPTERd 14:dCULTURALd INFLUENCESd ONd CONSUMERd BEHAVIOURdCHAPT
ERd 15:dTHEd CREATIONd ANDd DIFFUSIONd OFd CULTURE

,ConsumerdBehaviour,d7ed(Solomon)
Chapterd1d AndIntroductiondtodConsumerdBehaviour

1) IndstudyingdconsumersdlikedGail,dadcollegedstudent,dmarketersdoftendfindditdusefuldtodlearndtheirdi
nterestsdindmusicdordclothing,dhowdtheydspenddtheirdleisuredtime,danddevendtheirdattitudesdaboutdsoc
ialdissues,dtodbedabledtodcategorizedconsumersdaccordingdtodtheirdlifestyles.dThisdsortdofdinformatio
ndisdcalled:
A) coredvalues.
B) psychographics.
C) configurations.
D) physiognomies.d
Answer:dB
Type:dMC
PagedRef:d5d
Skill:d Application
Objective:d L1-01dUnderstanddthatdconsumerdbehaviourdisdadprocess.

2) Thedstudydofdthedprocessesdinvolveddwhendindividualsdordgroupsdselect,dpurchase,duse,dordd
isposedofdproducts,dservices,dideas,dordexperiencesdtodsatisfydneedsdandddesiresdisdcalled:
A) marketdsegmentation.
B) relationshipdmarketing.
C) marketdresearch.
D) consumerdbehaviour.
Answer:d D
Type:dMC
PagedRef:d3d
Skill:dConcept
Objective:d L1-01dUnderstanddthatdconsumerdbehaviourdisdadprocess.

3) Tina,dadsupervisordofddisplaysdfordSearsdCanada,dknowsdthatdattractiveddisplaysdcandgenerateda
dditionaldsalesdofdparticularditems.dFromdadmarketer'sdperspective,dthisdis:
A) adpurchasedissue.
B) adpostpurchasedissue.
C) merchandisingdcomplexity.
D) adlossdleader.
Answer:d A
Type:dMC
PagedRef:d3d
Skill:d Application
Objective:d L1-01dUnderstanddthatdconsumerdbehaviourdisdadprocess.

, 4) Johndisdthedvicedpresidentdofdmarketingdfordadlocaldtourdguidedcompany.dHedisdconcerneddthatdh
isdcustomersdarednotdrecommendingdhisdcompanydtodtheirdfriends.dFordJohn,dthisdproblemdisda:
A) purchasedissue.
B) demographicdproblem.
C) prepurchasedissue.
D) postpurchasedissue.d
Answer:dD
Type:dMC
PagedRef:d3d
Skill:d Application
Objective:d L1-01dUnderstanddthatdconsumerdbehaviourdisdadprocess.

5) Thedexpandeddviewdofdthedexchangedthatdincludesdthedissuesdthatdinfluencedthedconsumerdb
efore,dduring,danddafterdadpurchasedisdcalled:
A) thedvalue.
B) thedstrategicdfocus.
C) thedpre-selldstrategy.
D) thedconsumptiondprocess.d
Answer:dD
Type:dMC
PagedRef:d3d
Skill:dConcept
Objective:d L1-01dUnderstanddthatdconsumerdbehaviourdisdadprocess.

6) Consumerdbehaviourdasdaddisciplineddealsdmainlydwithdwhatdhappensdatdthedpointdofdpurchase.d
Answer:dFALSE
Type:dTF
PagedRef:d3d
Skill:dConcept
Objective:d L1-01dUnderstanddthatdconsumerdbehaviourdisdadprocess.

7) Thedexpandeddviewdofdconsumerdbehaviourdrecognizesdthatdthedconsumptiondprocessdincludesdi
ssuesdthatdinfluencedconsumersdbefore,dduring,danddafterdadpurchasedisdmade.
Answer:d TRUE
Type:dTF
PagedRef:d3d
Skill:dConcept
Objective:d L1-01dUnderstanddthatdconsumerdbehaviourdisdadprocess.