Test Bank for Consumer Behaviour: Buying, Having, and Being, 8th Canadian Edition by Solomon

TEST BANK For Consumer Behaviour
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: Buying, Having, and Being, Canadia
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n Edition, 9th Edition, 2024 by Michael
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R. Solomon Chapters 1 - 15
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,ConsumermBehaviour:mBuying,mHaving,mandmBeing,mCdn.m9em(Solomon)mChapter
1mAnmIntroductionmtomConsumermBehaviour


1) InmstudyingmconsumersmlikemGail,mamcollegemstudent,mmarketersmoftenmfindmitmusefulmtomlearn2thei
rmimnterestsminmmusicmormclothing,mhowmtheymspendmtheirmleisuremtime,mandmevenmtheirmattitudesmabo
utmsocmialmissues,mtombemablemtomcategorizemconsumersmaccordingmtomtheirmlifestyles.mThismsortmofmin
formatiomnmismcalled:
A) coremvalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:mmBmTy
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2



pe:mMC
PagemRef:m
2mSkill:m Application
Objective:m L1-01mConsumermbehaviourmismamprocess.


2) Tina,mamsupervisormofmdisplaysmformSearsmCanada,mknowsmthatmattractivemdisplaysmcanmgenerat
emamdditionalmsalesmofmparticularmitems.mFrom2ammarketer'smperspective,mthismis:
A) ampurchasemissue.
B) ampostmpurchasemissue.
C) merchandisingmcomplexity.
D) amlossmleader
.mANSWER:2mm
AmType:mMC
PagemRef:m
3mSkill:m Application
Objective:m L1-01mConsumermbehaviourmismamprocess.

3) Johnmismthemvice2presidentmofmmarketingmformamlocalmtourmguidemcompany.mHe2ismconcernedmthatmh

,ismcustomersmaremnotmrecommendingmhismcompanymtomtheirmfriends.mFormJohn,mthismproblemmisma:
A) purchasemissue.
B) demographicmproblem.
C) prepurchasemissue.
D) postmpurchasemissue
.mANSWER:2mmD
Type:mMC
PagemRef:m
3mSkill:m Application
Objective:m L1-01mConsumermbehaviourmismamprocess.

, 4) Themexpandedmviewmofmthemexchange2thatmincludesmthemissuesmthatminfluence2themconsumer
m bmefore,mduring,mandmaftermampurchasemismcalled:
A) themvalue.
B) themstrategicmfocus.
C) thempre-sellmstrategy.
D) themconsumptionmprocess
.mANSWER:2mmD
Type:mMC
PagemRef:m
3mSkill:m Concept
Objective:m L1-01mConsumermbehaviourmismamprocess.

5) Gailmdecidesmtomtakemambreakmfrommstudyingmandmgoesmonlinemtomcheckmthingsmout.mShemconn
ectsmwithmonemofmthemproductmdiscussionmgroupsmthatmshemparticipatesmin.mThismismanmexamplemof
m a:
A) lifestylemdiscussion.
B) brandmcompetition.
C) consumptionmcommunity.
D) marketplacemcompetition.
2 ANSWER:mmC
Type:mMC
PagemRef:m
2mSkill:m Application
Objective:m L1-01mConsumermbehaviourmismamprocess.


6) Ifmamproduct2succeedsminmsatisfyingmneedsmandmismpurchasedmovermandmovermagain,mitmmostmlikel
ymhmasmattained:
A) productmseparation.
B) brandmloyalty.
C) lifestylemvariation.
D) purchasemconception.
ANSWER:2mm B
Type:mMC