Marketing Plan Analysis and Presentation: Part 2 – Research Template
Directions: Using the company and research sources from the Topic 2 assignment as a starting point, conduct additional research to
acquire information related to consumer behavior, product or service, and price associated with the company you selected. In the
“Research Summary” section, discuss how the company could use these types of research findings to develop a marketing plan in
order to meet the company marketing objectives and business needs.
Information to be
Research Findings Resource Citation Information
Researched
Describe the customer Coca-Cola does not target a specific age, https://www.marketing91.com/marketing-strategy-of-
segments and target gender, or lifestyle. With a wide variety of coca-cola/
markets. products they are able to target all.
Describe characteristics While they don’t target a specific customer https://www.grin.com/document/232661
of the target markets thattheir focus does lend itself to a younger fun
will affect loving lifestyle with a more hectic pace.
product/service and
pricing decisions.
Describe how the While Coke does have global marketing The Coca-Cola company (2020) Retrieved from
company differentiates itsapproach, they do not hesitate to adopt to a https://www.coca-colacompany.com/brands
product and positions its local market. Coke a global marketing
brand. campaign of “think global, act local”.
Describe a consumer Coca-Cola has a very strong customer loyalty.UKEssays. (November 2018). Evaluating Coca Colas
buying behavior model Knowing of this loyalty the typical buyer is understanding of its Consumers Behavior. Retrieved
for this company and one who makes a purchase with little to no from
brand. effort or consciousness to their decision. https://www.ukessays.com/essays/business/evaluating-
coca-colas-understanding-of-its-consumers-behaviour-
business-essay.php?vref=1
Describe the product mix. The product mix covers soft drinks, watersThe Coca-Cola company (2020) Retrieved from
and hydration, juices, dairy, coffees, and teas.https://www.coca-colacompany.com/brands
Describe the product The Coca-Cola has over 500 brands that The Coca-Cola company (2020) Retrieved from
Directions: Using the company and research sources from the Topic 2 assignment as a starting point, conduct additional research to
acquire information related to consumer behavior, product or service, and price associated with the company you selected. In the
“Research Summary” section, discuss how the company could use these types of research findings to develop a marketing plan in
order to meet the company marketing objectives and business needs.
Information to be
Research Findings Resource Citation Information
Researched
Describe the customer Coca-Cola does not target a specific age, https://www.marketing91.com/marketing-strategy-of-
segments and target gender, or lifestyle. With a wide variety of coca-cola/
markets. products they are able to target all.
Describe characteristics While they don’t target a specific customer https://www.grin.com/document/232661
of the target markets thattheir focus does lend itself to a younger fun
will affect loving lifestyle with a more hectic pace.
product/service and
pricing decisions.
Describe how the While Coke does have global marketing The Coca-Cola company (2020) Retrieved from
company differentiates itsapproach, they do not hesitate to adopt to a https://www.coca-colacompany.com/brands
product and positions its local market. Coke a global marketing
brand. campaign of “think global, act local”.
Describe a consumer Coca-Cola has a very strong customer loyalty.UKEssays. (November 2018). Evaluating Coca Colas
buying behavior model Knowing of this loyalty the typical buyer is understanding of its Consumers Behavior. Retrieved
for this company and one who makes a purchase with little to no from
brand. effort or consciousness to their decision. https://www.ukessays.com/essays/business/evaluating-
coca-colas-understanding-of-its-consumers-behaviour-
business-essay.php?vref=1
Describe the product mix. The product mix covers soft drinks, watersThe Coca-Cola company (2020) Retrieved from
and hydration, juices, dairy, coffees, and teas.https://www.coca-colacompany.com/brands
Describe the product The Coca-Cola has over 500 brands that The Coca-Cola company (2020) Retrieved from
