Marketing Plan Analysis and Presentation: Part 3 – Research Template
Directions: Using the company and research sources from the Topic 2 and Topic 5 assignments as a starting point, conduct additional
research to acquire information related to place and promotion associated with the company you selected. In the “Strategy
Recommendation” section, recommend a strategy that you believe will increase profits and sales to the target market. Cite your
specific research findings to justify your strategy assessment and recommendations.
Information to be
Research Findings Resource Citation Information
Researched
Describe distribution Musk, E. (2014, December 11). The Tesla Approach to
channels (direct, ● Tesla follows the direct to Distributing and Servicing Cars. Tesla, Inc.
manufacturer to consumer, consumer model, where https://www.tesla.com/blog/tesla-approach-distributing-and-
indirect, currently they do not rely on servicing-cars.
wholesalers/retailers, showrooms or franchised
multichannels). Zucchi, K. (2020, March 20). What Makes Tesla's Business
dealers to sell their vehicles.
Model Different?
This is based on the https://www.investopedia.com/articles/active-
company’s idea that most trading/072115/what-makes-teslas-business-model-
consumers have a solid idea different.asp.
of what they want before they
ever leave for a dealership.
● Tesla also does not outsource
any of it’s car servicing as
stated in earlier research, this
keeps the consumer engaged
constantly with Tesla instead
of a third-party.
, © 2019. Grand Canyon University. All Rights Reserved.
Directions: Using the company and research sources from the Topic 2 and Topic 5 assignments as a starting point, conduct additional
research to acquire information related to place and promotion associated with the company you selected. In the “Strategy
Recommendation” section, recommend a strategy that you believe will increase profits and sales to the target market. Cite your
specific research findings to justify your strategy assessment and recommendations.
Information to be
Research Findings Resource Citation Information
Researched
Describe distribution Musk, E. (2014, December 11). The Tesla Approach to
channels (direct, ● Tesla follows the direct to Distributing and Servicing Cars. Tesla, Inc.
manufacturer to consumer, consumer model, where https://www.tesla.com/blog/tesla-approach-distributing-and-
indirect, currently they do not rely on servicing-cars.
wholesalers/retailers, showrooms or franchised
multichannels). Zucchi, K. (2020, March 20). What Makes Tesla's Business
dealers to sell their vehicles.
Model Different?
This is based on the https://www.investopedia.com/articles/active-
company’s idea that most trading/072115/what-makes-teslas-business-model-
consumers have a solid idea different.asp.
of what they want before they
ever leave for a dealership.
● Tesla also does not outsource
any of it’s car servicing as
stated in earlier research, this
keeps the consumer engaged
constantly with Tesla instead
of a third-party.
, © 2019. Grand Canyon University. All Rights Reserved.
