As a new facility, Wet ‘n Wild was keen to recoup their infrastructure investment as quickly as possible.
Therefore, do you agree with their pricing strategy or would there be a more appropriate approach to
pricing?
No, I believe their approach was a horrible misjudged. The prices need to have a larger difference
between them with the goal of promoting the single day pass more, as that has the largest opportunity to make
profit.
As the number of season passes sold was significant, do you think that is ethical of the company to keep
promoting these passes or do you think that they have a responsibility to their shareholders to maximize
profitability?
I don’t think it’s any problem continuing to promote the passes. But with it being a location that can be
filled they should have at least slowed down the promotions.
Given that season pass holders paid for a service that was not always available (that is, the park was full),
do you think that they should be entitled to some form of refund or compensation? If so, how could this be
implemented given thousands of people could have been affected.
At this point it would have been a great opportunity to instead start looking at expansion of the location
and promoting that as a way to let the current holders look forward while also gaining more pass holders.
As there were reasonable numbers of dissatisfied season pass holders, what do you think would be the long-
term implications of Wet n’ Wild’s objective to sell as many season passes as possible?
I think they had got exactly what was coming for them. The constant promotion and pushing for sells of the
season pass, and it’s value, just meant to many days holders would revisit leading to overcrowding.
Therefore, do you agree with their pricing strategy or would there be a more appropriate approach to
pricing?
No, I believe their approach was a horrible misjudged. The prices need to have a larger difference
between them with the goal of promoting the single day pass more, as that has the largest opportunity to make
profit.
As the number of season passes sold was significant, do you think that is ethical of the company to keep
promoting these passes or do you think that they have a responsibility to their shareholders to maximize
profitability?
I don’t think it’s any problem continuing to promote the passes. But with it being a location that can be
filled they should have at least slowed down the promotions.
Given that season pass holders paid for a service that was not always available (that is, the park was full),
do you think that they should be entitled to some form of refund or compensation? If so, how could this be
implemented given thousands of people could have been affected.
At this point it would have been a great opportunity to instead start looking at expansion of the location
and promoting that as a way to let the current holders look forward while also gaining more pass holders.
As there were reasonable numbers of dissatisfied season pass holders, what do you think would be the long-
term implications of Wet n’ Wild’s objective to sell as many season passes as possible?
I think they had got exactly what was coming for them. The constant promotion and pushing for sells of the
season pass, and it’s value, just meant to many days holders would revisit leading to overcrowding.
