solutions already passed
1. Relationship
a long term approach to building and maintaining customer trust
Sell- ing
2. The 4 P's Product, Price, Place, Promotion
3. CRM (Cus- 1. help the company and the salesperson see the customer's
tomer entire history and order status in one place
Relation- ship 2. help manage all of the company's relationships and interactions
Manage- with existing customers and potential customers
ment) 3. exist to improve business relationships
4. Social Selling the process of developing, nurturing, and leveraging relationships
online to sell products or services
5. Inside perform selling activities at the employer's location, typically using
salesper- son email and the telephone
6. Sales typically entry-level, customer-facing or business-business sales
Represen- positions, whose primary goal is to sell the company's products,
tative/Sales whether from a storefront or in a sales territory
Rep
responsible primarily for securing business from new customers
7. New-
business have increasing responsibility above the sales-rep job
Salespeople
8. Account primarily process orders that a customer initiates
Execu- tives
(AEs)
9. Order-
taker
Salespeop
le
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5
, MK 330 Professional Selling Exam 1 questions with comple
solutions already passed
10. Sales Analysts collect and analyze sales data and produce standardized and
customized reports
11. Ethics moral standards expected by a society
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