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What is (are) Taco Bell's main threat(s) (consumer view)?
a. prices higher than reference points
b. unclean stores
c. competition with similar value pricing
d. slow service
e. outdated advertising c. competition with similar value pricing
What is Taco Bell's key target market for their situation?
a. families
b. heavy users
c. Millennials
d. price-sensitive customers
e. b and d e. b and d
Describe the typical customer purchasing behavior for Taco Bell.
a. Impulse
b. Habitual
c. Limited
d. Extended