SEO201c UPDATED ACTUAL Exam
Questions and CORRECT Answers
What is the primary method by which robots (crawlers, spiders) discover new web pages?
A. Robots follow the path created by websites linking to each other
B. Google and other search engines manually add new sites to an index on a regular basis
C. User queries activate robots and cause them to begin searching the web
D. Webmasters submit their sites to be indexed - CORRECT ANSWER -A
True or False: Search engines have evolved to the point where the relevance and density of
keywords are no longer a ranking factor for websites.
A. True
B. False - CORRECT ANSWER -B
What does a robot determine about a new website once it has analyzed it? (Select all that apply.)
A. The relevance of content to a user's search
B. What topics the site should rank for
C. The quality of the site's content
D. What the site is about - CORRECT ANSWER -D
What action can you take to aid in the process of having web crawlers, spiders, or robots
discover your site?
A. Perform a search query
B. Submit your site directly to a search engine
C. Add your site to free services like Google Webmasters Tools - CORRECT ANSWER -C
,In the early days, Google ranked content based primarily on:
A. User generated content
B. Backlinks
C. Speed
D. User experience - CORRECT ANSWER -B
To cut down on spam Google has:
A. Made authority and page-rank more important
B. Google has not cut down spam
C. Made improvements to transparency, personalized search, and more
D. Made speed more important - CORRECT ANSWER -C
From the list below, choose the answer that most closely matches what the instructor described
as the BEST way to learn and implement SEO, according to the lectures in this lesson.
A. Continuous practice, testing, and modifying of content and optimization plans
B. Following Google best practices and reaching out to Google with questions and concerns
C. Repetition of ideas and policies that have been proven to succeed in the past
D. Strict adherence to standards documents and workflow procedures - CORRECT
ANSWER - A
The overall focus of most "white hat" SEOs is traditionally:
A. Improving organic search results
B. "Churn and burn" SEO (high turnover)
C. Acquiring paid links
,D. Increasing advertising revenue - CORRECT ANSWER -A
How much of a website's traffic comes from the first page of search results?
A. Less than 20%
B. Approximately 25%
C. Approximately 70%
D. Close to 100%
E. Approximately 40% - CORRECT ANSWER -C
Based on the discussion of SEO careers in this course, which of the following are potential
careers that fall under the SEO umbrella? (Select all that apply.)
A. Developing content for blogs and social media
B. Working on-site at a marketing agency
C. Working in-house for a company
D. Running the Public Relations campaign for a website
E. Contracting for a variety of sites and companies - CORRECT ANSWER - BCE
True or False: Search Engine Marketing is another, interchangeable term for SEO.
A. True
B. False - CORRECT ANSWER -B
SEO is:
A. Benefits from complimentary marketing disciplines
B. A specialist field that doesn't need to work with other marketing disciplines
, C. Often a "one and done" strategy
D. More of a web developer skill than a marketing one - CORRECT ANSWER -A
In the context of this course and of SEO, what is an algorithm?
A. A set of standards put in place to penalize fraudulent or inappropriate websites
B. A piece of software designed to analyze content and determine where it displays in search
C. A physical server system that stores and executes search commands based on specific criteria
D. A loose collection of rules applied manually to discourage certain SEO practices
E. A purpose-built program used to "crawl" and index websites
F. All of these describe an algorithm - CORRECT ANSWER -B
SEOs have determined that Google uses over _____ ranking factors that go into ranking a
website, and over _____ updates a year to their ranking and listing algorithms.
A. 500, 1000
B. 50, 100
C. 100, 200
D. 75, 60
E. 200, 500 - CORRECT ANSWER -E
Why do search engines need to adjust their algorithms frequently?
A. Search engines face penalties if they do not frequently update their algorithms.
B. All webmasters follow best practices when optimizing their websites for search engine
ranking, and search engines need to make frequent updates to keep up with the latest best
practices.
C. They want to ensure the authority of sites created without a clear SEO strategy.
Questions and CORRECT Answers
What is the primary method by which robots (crawlers, spiders) discover new web pages?
A. Robots follow the path created by websites linking to each other
B. Google and other search engines manually add new sites to an index on a regular basis
C. User queries activate robots and cause them to begin searching the web
D. Webmasters submit their sites to be indexed - CORRECT ANSWER -A
True or False: Search engines have evolved to the point where the relevance and density of
keywords are no longer a ranking factor for websites.
A. True
B. False - CORRECT ANSWER -B
What does a robot determine about a new website once it has analyzed it? (Select all that apply.)
A. The relevance of content to a user's search
B. What topics the site should rank for
C. The quality of the site's content
D. What the site is about - CORRECT ANSWER -D
What action can you take to aid in the process of having web crawlers, spiders, or robots
discover your site?
A. Perform a search query
B. Submit your site directly to a search engine
C. Add your site to free services like Google Webmasters Tools - CORRECT ANSWER -C
,In the early days, Google ranked content based primarily on:
A. User generated content
B. Backlinks
C. Speed
D. User experience - CORRECT ANSWER -B
To cut down on spam Google has:
A. Made authority and page-rank more important
B. Google has not cut down spam
C. Made improvements to transparency, personalized search, and more
D. Made speed more important - CORRECT ANSWER -C
From the list below, choose the answer that most closely matches what the instructor described
as the BEST way to learn and implement SEO, according to the lectures in this lesson.
A. Continuous practice, testing, and modifying of content and optimization plans
B. Following Google best practices and reaching out to Google with questions and concerns
C. Repetition of ideas and policies that have been proven to succeed in the past
D. Strict adherence to standards documents and workflow procedures - CORRECT
ANSWER - A
The overall focus of most "white hat" SEOs is traditionally:
A. Improving organic search results
B. "Churn and burn" SEO (high turnover)
C. Acquiring paid links
,D. Increasing advertising revenue - CORRECT ANSWER -A
How much of a website's traffic comes from the first page of search results?
A. Less than 20%
B. Approximately 25%
C. Approximately 70%
D. Close to 100%
E. Approximately 40% - CORRECT ANSWER -C
Based on the discussion of SEO careers in this course, which of the following are potential
careers that fall under the SEO umbrella? (Select all that apply.)
A. Developing content for blogs and social media
B. Working on-site at a marketing agency
C. Working in-house for a company
D. Running the Public Relations campaign for a website
E. Contracting for a variety of sites and companies - CORRECT ANSWER - BCE
True or False: Search Engine Marketing is another, interchangeable term for SEO.
A. True
B. False - CORRECT ANSWER -B
SEO is:
A. Benefits from complimentary marketing disciplines
B. A specialist field that doesn't need to work with other marketing disciplines
, C. Often a "one and done" strategy
D. More of a web developer skill than a marketing one - CORRECT ANSWER -A
In the context of this course and of SEO, what is an algorithm?
A. A set of standards put in place to penalize fraudulent or inappropriate websites
B. A piece of software designed to analyze content and determine where it displays in search
C. A physical server system that stores and executes search commands based on specific criteria
D. A loose collection of rules applied manually to discourage certain SEO practices
E. A purpose-built program used to "crawl" and index websites
F. All of these describe an algorithm - CORRECT ANSWER -B
SEOs have determined that Google uses over _____ ranking factors that go into ranking a
website, and over _____ updates a year to their ranking and listing algorithms.
A. 500, 1000
B. 50, 100
C. 100, 200
D. 75, 60
E. 200, 500 - CORRECT ANSWER -E
Why do search engines need to adjust their algorithms frequently?
A. Search engines face penalties if they do not frequently update their algorithms.
B. All webmasters follow best practices when optimizing their websites for search engine
ranking, and search engines need to make frequent updates to keep up with the latest best
practices.
C. They want to ensure the authority of sites created without a clear SEO strategy.
