and Answers
1. Why story telling
what is the evolutionary advantage to story telling and what is one technique you can use to
maximize the impact of your stories? Stories feel like reality and they help us experience,
and then resolve, anxiety - teaching us how to handle difficult situations. Activate your
audience's sentences by using words that trigger different parts of the brain (like smell and taste).
Why is story such a powerful and necessary component of communications? Story is a
evolutionary imperative that humans have used to adapt and survive.
Which of the following is an example of a neutral word?
lullaby
orange
coffee
table table
, [T/F] Recruiters of data analysts cite communications as the number one skill they're seeking in
job candidates. True
2. Story Structure
KWYRWTS stands for
KWYDIS stands for
KWYANTH stands for Know What You Really Want To Say. This is the secret to all good
communications. If you're trying to communicate something to someone, how can you do it if
you don't know what you're trying to say? Yes, it's so obvious as to be absurd to have to say it out
loud, but it's really not so obvious that everyone remembers it.
know what your data is saying. It's really important in data storytelling to acknowledge that you
can't just decide what your message is and then go find data that supports your message. That's
dishonest, and even if your intentions are good, you will find data to support your position,
possibly ignoring data that contradicts it, again even subconsciously. You need to know what you
want to focus on, but you need to really investigate the data and discover what stories are
available to you in your data.
Know what your audience needs to hear