MNM3701
Assignment 3 Semester 1 2025
Unique number:
Due Date: 14 May 2025
This document includes:
Helpful answers and guidelines
Detailed explanations and/ or calculations
References
Connect with the tutor on
+27 68 812 0934
,© Study Shack 2024. All rights Reserved +27 68 812 0934
, MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
TABLE OF CONTENTS
1. INTRODUCTION ................................................................................................... 5
2. RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ........................... 5
2.1 INTERNAL ENVIRONMENT ............................................................................ 5
2.1.1 Mission ....................................................................................................... 6
2.1.2 Resources .................................................................................................. 6
2.1.3 Business Offering ....................................................................................... 8
RECOMMENDATIONS .......................................................................................... 8
2.2 EXTERNAL ENVIRONMENT ........................................................................... 9
2.2.1 Technological ............................................................................................. 9
2.2.2 Competitive ................................................................................................ 9
2.2.3 Political Factors ........................................................................................ 10
2.2.4 Economic Factors ..................................................................................... 11
RECOMMENDATIONS ........................................................................................ 11
2.3 SWOT ANALYSIS .......................................................................................... 12
2.3.1 Strengths .................................................................................................. 12
2.3.2 Weaknesses ............................................................................................. 13
2.3.3 Opportunities ............................................................................................ 13
2.3.4 Threats ..................................................................................................... 13
RECOMMENDATIONS ........................................................................................ 14
3. ANALYSIS OF MARKETS AND CUSTOMERS ................................................... 15
3.1 Analysis of Markets......................................................................................... 15
RECOMMENDATIONS ........................................................................................ 16
3.2 ANALYSIS OF CUSTOMERS ........................................................................ 17
RECOMMENDATIONS ........................................................................................ 17
4. SEGMENTATION, TARGETING, AND POSITIONING ....................................... 18
4.1 SEGMENTATION ........................................................................................... 19
4.1.1 Geographic Segmentation ........................................................................ 19
4.1.2 Demographic Segmentation ..................................................................... 20
4.1.3 Psychographic Segmentation ................................................................... 20
RECOMMENDATIONS ........................................................................................ 21
4.2 TARGETING ................................................................................................... 21
RECOMMENDATIONS ........................................................................................ 22
© Study Shack 2024. All rights Reserved +27 68 812 0934
, 4.3 POSITIONING ................................................................................................ 22
RECOMMENDATIONS ........................................................................................ 23
5. MARKETING PLAN DIRECTION, OBJECTIVES, AND MARKETING
SUPPORT................................................................................................................ 23
5.1 PLAN DIRECTION.......................................................................................... 24
RECOMMENDATIONS ........................................................................................ 24
5.2 SETTING MARKETING PLAN OBJECTIVES ................................................ 25
RECOMMENDATIONS ........................................................................................ 26
5.3 MARKETING SUPPORT ................................................................................ 26
RECOMMENDATIONS ........................................................................................ 27
6. MARKETING STRATEGIES AND PROGRAMS .................................................. 28
6.1 DEVELOPING A SERVICE AND BRAND STRATEGY .................................. 28
RECOMMENDATIONS ........................................................................................ 29
6.2 DEVELOPING A CHANNEL AND LOGISTICS STRATEGY .......................... 29
RECOMMENDATIONS ........................................................................................ 30
6.3 DEVELOPING A PRICING STRATEGY ......................................................... 30
RECOMMENDATIONS ........................................................................................ 31
6.4 DEVELOPING A MARKETING COMMUNICATIONS AND INFLUENCE
STRATEGY .......................................................................................................... 31
RECOMMENDATIONS ........................................................................................ 31
7. PLAN METRICS AND IMPLEMENTATION CONTROL ....................................... 32
7.1 PLANNING METRICS .................................................................................... 32
RECOMMENDATIONS ........................................................................................ 32
7.2 PLANNING FORECASTS, BUDGETS, AND SCHEDULES ........................... 32
RECOMMENDATIONS ........................................................................................ 33
7.3 CONTROLLING MARKETING PLAN IMPLEMENTATION ............................ 33
RECOMMENDATIONS ........................................................................................ 33
8. CONCLUSION ..................................................................................................... 34
REFERENCES ........................................................................................................ 34
© Study Shack 2024. All rights Reserved +27 68 812 0934
Assignment 3 Semester 1 2025
Unique number:
Due Date: 14 May 2025
This document includes:
Helpful answers and guidelines
Detailed explanations and/ or calculations
References
Connect with the tutor on
+27 68 812 0934
,© Study Shack 2024. All rights Reserved +27 68 812 0934
, MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
TABLE OF CONTENTS
1. INTRODUCTION ................................................................................................... 5
2. RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ........................... 5
2.1 INTERNAL ENVIRONMENT ............................................................................ 5
2.1.1 Mission ....................................................................................................... 6
2.1.2 Resources .................................................................................................. 6
2.1.3 Business Offering ....................................................................................... 8
RECOMMENDATIONS .......................................................................................... 8
2.2 EXTERNAL ENVIRONMENT ........................................................................... 9
2.2.1 Technological ............................................................................................. 9
2.2.2 Competitive ................................................................................................ 9
2.2.3 Political Factors ........................................................................................ 10
2.2.4 Economic Factors ..................................................................................... 11
RECOMMENDATIONS ........................................................................................ 11
2.3 SWOT ANALYSIS .......................................................................................... 12
2.3.1 Strengths .................................................................................................. 12
2.3.2 Weaknesses ............................................................................................. 13
2.3.3 Opportunities ............................................................................................ 13
2.3.4 Threats ..................................................................................................... 13
RECOMMENDATIONS ........................................................................................ 14
3. ANALYSIS OF MARKETS AND CUSTOMERS ................................................... 15
3.1 Analysis of Markets......................................................................................... 15
RECOMMENDATIONS ........................................................................................ 16
3.2 ANALYSIS OF CUSTOMERS ........................................................................ 17
RECOMMENDATIONS ........................................................................................ 17
4. SEGMENTATION, TARGETING, AND POSITIONING ....................................... 18
4.1 SEGMENTATION ........................................................................................... 19
4.1.1 Geographic Segmentation ........................................................................ 19
4.1.2 Demographic Segmentation ..................................................................... 20
4.1.3 Psychographic Segmentation ................................................................... 20
RECOMMENDATIONS ........................................................................................ 21
4.2 TARGETING ................................................................................................... 21
RECOMMENDATIONS ........................................................................................ 22
© Study Shack 2024. All rights Reserved +27 68 812 0934
, 4.3 POSITIONING ................................................................................................ 22
RECOMMENDATIONS ........................................................................................ 23
5. MARKETING PLAN DIRECTION, OBJECTIVES, AND MARKETING
SUPPORT................................................................................................................ 23
5.1 PLAN DIRECTION.......................................................................................... 24
RECOMMENDATIONS ........................................................................................ 24
5.2 SETTING MARKETING PLAN OBJECTIVES ................................................ 25
RECOMMENDATIONS ........................................................................................ 26
5.3 MARKETING SUPPORT ................................................................................ 26
RECOMMENDATIONS ........................................................................................ 27
6. MARKETING STRATEGIES AND PROGRAMS .................................................. 28
6.1 DEVELOPING A SERVICE AND BRAND STRATEGY .................................. 28
RECOMMENDATIONS ........................................................................................ 29
6.2 DEVELOPING A CHANNEL AND LOGISTICS STRATEGY .......................... 29
RECOMMENDATIONS ........................................................................................ 30
6.3 DEVELOPING A PRICING STRATEGY ......................................................... 30
RECOMMENDATIONS ........................................................................................ 31
6.4 DEVELOPING A MARKETING COMMUNICATIONS AND INFLUENCE
STRATEGY .......................................................................................................... 31
RECOMMENDATIONS ........................................................................................ 31
7. PLAN METRICS AND IMPLEMENTATION CONTROL ....................................... 32
7.1 PLANNING METRICS .................................................................................... 32
RECOMMENDATIONS ........................................................................................ 32
7.2 PLANNING FORECASTS, BUDGETS, AND SCHEDULES ........................... 32
RECOMMENDATIONS ........................................................................................ 33
7.3 CONTROLLING MARKETING PLAN IMPLEMENTATION ............................ 33
RECOMMENDATIONS ........................................................................................ 33
8. CONCLUSION ..................................................................................................... 34
REFERENCES ........................................................................................................ 34
© Study Shack 2024. All rights Reserved +27 68 812 0934
