1. Which of the following is the primary objective of public
relations?
A) To advertise a product
B) To maintain a positive image of the organization
C) To create a high-budget campaign
D) To sell a product directly
Answer: B) To maintain a positive image of the organization
Rationale: Public relations focuses on maintaining and enhancing the
positive image of an organization through communication, media
relations, and crisis management.
2. In advertising, the concept of "target audience" refers to:
A) The group of people who are likely to buy a product
B) The people who create the advertisement
C) The people who work in the ad agency
D) The media through which the advertisement is distributed
Answer: A) The group of people who are likely to buy a product
Rationale: A target audience is a specific group of people that a
company aims to reach with its advertising efforts, based on their
interests, demographics, and behaviors.
3. Which of the following is NOT considered an example of
earned media?
A) A news story covering a company’s new product
B) A Facebook post sponsored by a company
C) A press release picked up by a major news outlet
D) An interview with a company spokesperson on TV
,Answer: B) A Facebook post sponsored by a company
Rationale: Sponsored posts are paid media, while earned media
involves coverage or exposure gained through public relations efforts
without direct payment.
4. What does the "AIDA" model stand for in advertising?
A) Awareness, Interest, Desire, Action
B) Attention, Interest, Desire, Action
C) Attention, Interaction, Desire, Action
D) Awareness, Interaction, Decision, Action
Answer: B) Attention, Interest, Desire, Action
Rationale: The AIDA model describes the stages a consumer goes
through when interacting with an advertisement: gaining Attention,
generating Interest, creating Desire, and prompting Action.
5. Which of the following is an ethical issue in advertising?
A) Using emotional appeal
B) Misleading product claims
C) Choosing a broad target audience
D) Focusing on the product's benefits
Answer: B) Misleading product claims
Rationale: Misleading product claims are an ethical issue because they
deceive consumers, which violates advertising standards and trust.
6. Which of the following is a key difference between advertising
and public relations?
, A) Advertising is always paid, while public relations is never paid
B) Advertising focuses on product promotion, while public relations
focuses on reputation management
C) Advertising is used only for big companies, while public relations is
for small businesses
D) Public relations aims to sell a product, while advertising builds a
relationship
Answer: B) Advertising focuses on product promotion, while
public relations focuses on reputation management
Rationale: Advertising directly promotes products or services, whereas
public relations aims to manage and maintain an organization’s public
image and reputation.
7. Which of the following is an example of a corporate social
responsibility (CSR) initiative?
A) Running an advertisement for a new product
B) Donating money to charity
C) Offering a discount for a product
D) Sponsoring a sporting event
Answer: B) Donating money to charity
Rationale: Corporate social responsibility involves companies
engaging in initiatives that benefit society, such as charitable donations,
environmental efforts, or community involvement.
8. What is the primary goal of a public relations campaign?
A) To create a new product
B) To build long-term relationships with the public
relations?
A) To advertise a product
B) To maintain a positive image of the organization
C) To create a high-budget campaign
D) To sell a product directly
Answer: B) To maintain a positive image of the organization
Rationale: Public relations focuses on maintaining and enhancing the
positive image of an organization through communication, media
relations, and crisis management.
2. In advertising, the concept of "target audience" refers to:
A) The group of people who are likely to buy a product
B) The people who create the advertisement
C) The people who work in the ad agency
D) The media through which the advertisement is distributed
Answer: A) The group of people who are likely to buy a product
Rationale: A target audience is a specific group of people that a
company aims to reach with its advertising efforts, based on their
interests, demographics, and behaviors.
3. Which of the following is NOT considered an example of
earned media?
A) A news story covering a company’s new product
B) A Facebook post sponsored by a company
C) A press release picked up by a major news outlet
D) An interview with a company spokesperson on TV
,Answer: B) A Facebook post sponsored by a company
Rationale: Sponsored posts are paid media, while earned media
involves coverage or exposure gained through public relations efforts
without direct payment.
4. What does the "AIDA" model stand for in advertising?
A) Awareness, Interest, Desire, Action
B) Attention, Interest, Desire, Action
C) Attention, Interaction, Desire, Action
D) Awareness, Interaction, Decision, Action
Answer: B) Attention, Interest, Desire, Action
Rationale: The AIDA model describes the stages a consumer goes
through when interacting with an advertisement: gaining Attention,
generating Interest, creating Desire, and prompting Action.
5. Which of the following is an ethical issue in advertising?
A) Using emotional appeal
B) Misleading product claims
C) Choosing a broad target audience
D) Focusing on the product's benefits
Answer: B) Misleading product claims
Rationale: Misleading product claims are an ethical issue because they
deceive consumers, which violates advertising standards and trust.
6. Which of the following is a key difference between advertising
and public relations?
, A) Advertising is always paid, while public relations is never paid
B) Advertising focuses on product promotion, while public relations
focuses on reputation management
C) Advertising is used only for big companies, while public relations is
for small businesses
D) Public relations aims to sell a product, while advertising builds a
relationship
Answer: B) Advertising focuses on product promotion, while
public relations focuses on reputation management
Rationale: Advertising directly promotes products or services, whereas
public relations aims to manage and maintain an organization’s public
image and reputation.
7. Which of the following is an example of a corporate social
responsibility (CSR) initiative?
A) Running an advertisement for a new product
B) Donating money to charity
C) Offering a discount for a product
D) Sponsoring a sporting event
Answer: B) Donating money to charity
Rationale: Corporate social responsibility involves companies
engaging in initiatives that benefit society, such as charitable donations,
environmental efforts, or community involvement.
8. What is the primary goal of a public relations campaign?
A) To create a new product
B) To build long-term relationships with the public
