Answers 100% Correct
CPM - (CPM Formula) (Cost Per Mille) Cost ÷ Imps x 1000
Cost - (CPM Formula) (Cost Per Mille) CPM x (Imps ÷ 1000)
Impressions - (CPM Formula) (Cost Per Mille) (Cost ÷ CPM) x 1000
CPC - (CPC Formula) (Cost Per Click) Cost ÷ Clicks
Cost - (CPC Formula) (Cost Per Click) Clicks x CPC
Clicks - (CPC Formula) (Cost Per Click) Cost ÷ CPC
CTR - (CTR Formula) (Click Through Rate) (Clicks ÷ Imps) x 100 ||| is a percentage
Clicks - (CTR Formula) (Click Through Rate) Imps x (CTR ÷ 100)
, IAB-Media-Math-Formulas Questions And
Answers 100% Correct
Impressions - (CTR Formula) (Click Through Rate) Clicks ÷ (CTR ÷ 100)
CPL - (CPL Formula) (Cost Per Lead) Cost ÷ Leads
Cost - (CPL Formula) (Cost Per Lead) Leads x CPL
Lead - (CPL Formula) (Cost Per Lead) Cost ÷ CPL
CPA - (CPA Formula) (Cost Per Action) Cost ÷ Actions
Cost - (CPA Formula) (Cost Per Action) Actions x CPA
Actions - (CPA Formula) (Cost Per Action) Cost ÷ CPA
CPE - (CPE Formula) (Cost Per Engagement) Cost ÷ Engagement
Cost - (CPE Formula) (Cost Per Engagement) Engagement x CPE