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Exam (elaborations)

IAB-Media-Math-Formulas Questions And Answers 100% Correct

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IAB-Media-Math-Formulas Questions And Answers 100% Correct CPM - (CPM Formula) (Cost Per Mille) Cost ÷ Imps x 1000 Cost - (CPM Formula) (Cost Per Mille) CPM x (Imps ÷ 1000) Impressions - (CPM Formula) (Cost Per Mille) (Cost ÷ CPM) x 1000 CPC - (CPC Formula) (Cost Per Click) Cost ÷ Clicks Cost - (CPC Formula) (Cost Per Click) Clicks x CPC

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Institution
IAB
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Uploaded on
February 8, 2025
Number of pages
5
Written in
2024/2025
Type
Exam (elaborations)
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Questions & answers

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IAB-Media-Math-Formulas Questions And
Answers 100% Correct

CPM - (CPM Formula) (Cost Per Mille) Cost ÷ Imps x 1000




Cost - (CPM Formula) (Cost Per Mille) CPM x (Imps ÷ 1000)




Impressions - (CPM Formula) (Cost Per Mille) (Cost ÷ CPM) x 1000




CPC - (CPC Formula) (Cost Per Click) Cost ÷ Clicks




Cost - (CPC Formula) (Cost Per Click) Clicks x CPC




Clicks - (CPC Formula) (Cost Per Click) Cost ÷ CPC




CTR - (CTR Formula) (Click Through Rate) (Clicks ÷ Imps) x 100 ||| is a percentage




Clicks - (CTR Formula) (Click Through Rate) Imps x (CTR ÷ 100)

, IAB-Media-Math-Formulas Questions And
Answers 100% Correct
Impressions - (CTR Formula) (Click Through Rate) Clicks ÷ (CTR ÷ 100)




CPL - (CPL Formula) (Cost Per Lead) Cost ÷ Leads




Cost - (CPL Formula) (Cost Per Lead) Leads x CPL




Lead - (CPL Formula) (Cost Per Lead) Cost ÷ CPL




CPA - (CPA Formula) (Cost Per Action) Cost ÷ Actions




Cost - (CPA Formula) (Cost Per Action) Actions x CPA




Actions - (CPA Formula) (Cost Per Action) Cost ÷ CPA




CPE - (CPE Formula) (Cost Per Engagement) Cost ÷ Engagement




Cost - (CPE Formula) (Cost Per Engagement) Engagement x CPE

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