IAB Digital Media Sales Certification
Questions And Answers 100% Correct
Engagement with existing customers to encourage their continued relationship with the brand is
concerned with consumer _____________ Retention
An ad that teaches consumers about the different features of the brand's product or service is
intended to raise consumer ________ Consideration
When an ad featuring a photo contest sponsored by a baby food company gets shared by a
consumer on Facebook, what two types of media classifications are happening? Paid and
earned
Proctor & Gamble, Diageo, and Starbucks are examples of what? Brands
UGC stands for User Generated... Content
A parent company that owns multiple agencies is called what? Holding company
, IAB Digital Media Sales Certification
Questions And Answers 100% Correct
A document that will be used by the media buyers to communicate with potential vendors is
known as a(n)... Request for proposal
What is the name for the space adjacent to content that is filled with a brand's ad?
Inventory
Usage of this platform has been steadily losing share of traffic to mobile devices. desktop
The acronym that refers to devices used for streaming video content to a living room screen is:
OTT/CTV
What is the most common native ad type on social platforms? In-feed
Page titles, keywords, page load speeds and relevant content are used to assist what type of
search-related process? Search Engine Optimization - Not SE Marketing
What is the term used to refer to any advertising message designed to mimic the form and
function of its environment? Native
Questions And Answers 100% Correct
Engagement with existing customers to encourage their continued relationship with the brand is
concerned with consumer _____________ Retention
An ad that teaches consumers about the different features of the brand's product or service is
intended to raise consumer ________ Consideration
When an ad featuring a photo contest sponsored by a baby food company gets shared by a
consumer on Facebook, what two types of media classifications are happening? Paid and
earned
Proctor & Gamble, Diageo, and Starbucks are examples of what? Brands
UGC stands for User Generated... Content
A parent company that owns multiple agencies is called what? Holding company
, IAB Digital Media Sales Certification
Questions And Answers 100% Correct
A document that will be used by the media buyers to communicate with potential vendors is
known as a(n)... Request for proposal
What is the name for the space adjacent to content that is filled with a brand's ad?
Inventory
Usage of this platform has been steadily losing share of traffic to mobile devices. desktop
The acronym that refers to devices used for streaming video content to a living room screen is:
OTT/CTV
What is the most common native ad type on social platforms? In-feed
Page titles, keywords, page load speeds and relevant content are used to assist what type of
search-related process? Search Engine Optimization - Not SE Marketing
What is the term used to refer to any advertising message designed to mimic the form and
function of its environment? Native
