IAB DBPC Questions And Answers 100%
Correct
On a campaign brief, what criteria MUST be present to begin planning? Business
Objectives
Campaign flighting is often determined by Sales Seasonality
During the digital media planning phase, it is important to recommend Fluid budgets
across tactics
A campaign's media strategy should be based on Business Objectives
A brand's business objective is to increase the number of transactions made on their site by 10%
without making any changes to the site design. Which of the following options is an appropriate
media objective? Increase
site visits by 10% while maintaining average conversion rate.
Syndicated audience behavior data is MOST helpful while developing the campaign's
Media strategies
, IAB DBPC Questions And Answers 100%
Correct
The MRC standard for display viewability is 50% in-view for one continuous second.
Which of the following specifications is most important for a digital planner/buyer to provide to
the creative development team for video assets? Bitrate
What is a factor in determining a timeline for site tagging implementation? Quantity of
retargeting segments
The brand has requested that the planning timeline be shortened due to a time sensitive product
launch revision, how SHOULD the digital planner/buyer accommodate the request?
confirm if approvals can be expedited
A brand category competitive report is best used to determine brand share of voice
What is an example of first party research that can be used in developing a media strategy?
focus groups
, IAB DBPC Questions And Answers 100%
Correct
Historical campaign performance should be used when establishing media mix allocation
What is the best approach for allocating budgets across channels? use attribution data
An example of sequential messaging is when a user clicks on a brand ad and is retargeted
with an offer ad a day later
According to the IAB, each user should not be exposed to more than ___ pop-up ad(s) for each
visit to an online site? 1
In a mobile app install campaign, where is the BEST place to implement a conversion tag?
SDK
What type of report should be used to BEST gauge effectiveness of an awareness campaign?
brand lift
Sales attribution windows should be set based on the brand's purchase cycle.
Correct
On a campaign brief, what criteria MUST be present to begin planning? Business
Objectives
Campaign flighting is often determined by Sales Seasonality
During the digital media planning phase, it is important to recommend Fluid budgets
across tactics
A campaign's media strategy should be based on Business Objectives
A brand's business objective is to increase the number of transactions made on their site by 10%
without making any changes to the site design. Which of the following options is an appropriate
media objective? Increase
site visits by 10% while maintaining average conversion rate.
Syndicated audience behavior data is MOST helpful while developing the campaign's
Media strategies
, IAB DBPC Questions And Answers 100%
Correct
The MRC standard for display viewability is 50% in-view for one continuous second.
Which of the following specifications is most important for a digital planner/buyer to provide to
the creative development team for video assets? Bitrate
What is a factor in determining a timeline for site tagging implementation? Quantity of
retargeting segments
The brand has requested that the planning timeline be shortened due to a time sensitive product
launch revision, how SHOULD the digital planner/buyer accommodate the request?
confirm if approvals can be expedited
A brand category competitive report is best used to determine brand share of voice
What is an example of first party research that can be used in developing a media strategy?
focus groups
, IAB DBPC Questions And Answers 100%
Correct
Historical campaign performance should be used when establishing media mix allocation
What is the best approach for allocating budgets across channels? use attribution data
An example of sequential messaging is when a user clicks on a brand ad and is retargeted
with an offer ad a day later
According to the IAB, each user should not be exposed to more than ___ pop-up ad(s) for each
visit to an online site? 1
In a mobile app install campaign, where is the BEST place to implement a conversion tag?
SDK
What type of report should be used to BEST gauge effectiveness of an awareness campaign?
brand lift
Sales attribution windows should be set based on the brand's purchase cycle.
