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Exam (elaborations)

Iab Formulas Questions And Answers With Complete Solutions

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Iab Formulas Questions And Answers With Complete Solutions CPM (Cost Per Thousand) CPM = (Cost/Impressions) x 1000 CPC (Cost Per Click) CPC = Cost/Clicks CTR (Click Through Rate) CTR = (Clicks/Impressions) x 100 CPL (Cost Per Lead) CPL = Cost/Leads CPE (Cost Per Engagement) CPE = Cost/Engagement

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Institution
IAB
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IAB

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Uploaded on
February 8, 2025
Number of pages
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Written in
2024/2025
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Iab Formulas Questions And Answers With
Complete Solutions

CPM (Cost Per Thousand) CPM = (Cost/Impressions) x 1000




CPC (Cost Per Click) CPC = Cost/Clicks




CTR (Click Through Rate) CTR = (Clicks/Impressions) x 100




CPL (Cost Per Lead) CPL = Cost/Leads




CPE (Cost Per Engagement) CPE = Cost/Engagement




Site Index Site Index = (% Composition of site/% composition of base audience) x 100




ER (Engagement Rate) ER = (Engagement/Impressions) x 100




eCPM (Effective CPM) eCPM = (Total Cost/Total Impressions) x 1000




CPS (Cost Per Sale) CPS = Cost/Sales

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