Complete Solutions
CPM (Cost Per Thousand) CPM = (Cost/Impressions) x 1000
CPC (Cost Per Click) CPC = Cost/Clicks
CTR (Click Through Rate) CTR = (Clicks/Impressions) x 100
CPL (Cost Per Lead) CPL = Cost/Leads
CPE (Cost Per Engagement) CPE = Cost/Engagement
Site Index Site Index = (% Composition of site/% composition of base audience) x 100
ER (Engagement Rate) ER = (Engagement/Impressions) x 100
eCPM (Effective CPM) eCPM = (Total Cost/Total Impressions) x 1000
CPS (Cost Per Sale) CPS = Cost/Sales