TEST BANK FOR MARKETING,
THE CORE, 9TH EDITION,
ROGER KERIN, STEVEN HARTLEY
,Student name:__________
1) In response to needs at homeless shelters, Bombas introduced a buy-one-give-one
program for
A) feminine products.
B) 100-calorie snack packs.
C) winter coats.
D) socks.
E) button-down shirts.
Question Details
Accessibility : Keyboard Navigation
Topic : Environmental Influences on Marketing
AACSB : Reflective Thinking
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Explain how marketing discovers and satisfies consumer needs.
2) In addition to the give-back program, Bombas socks are attractive to consumers because
they
A) are made of entirely natural and vegan ingredients.
B) are among the least expensive products available.
C) have been engineered for superior comfort.
D) are conveniently sold in mass merchandise stores like Walmart and Target.
E) are considered the most fashion-forward in the category.
Question Details
Accessibility : Keyboard Navigation
Difficulty : 2 Medium
Learning Objective : 01-03 Distinguish between marketing mix factors and environmental forces.
AACSB : Reflective Thinking
Bloom's : Remember
Topic : The 4Ps
Version 1 1
,3) Bombas has a social mission to help homeless shelters with its buy-one-give-one
program. The company name comes from the Latin for
A) “comfort,” the primary point of difference for its products.
B) “bumblebee,” because of the creature’s association with working together.
C) “cotton,” the main ingredients in its products.
D) “service,” the central focus of the business.
E) “antelope,” because of its speed and agility.
Question Details
Accessibility : Keyboard Navigation
AACSB : Analytical Thinking
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Distinguish between marketing mix factors and environmental forces.
Topic : The 4Ps
4) Which statement about marketing is most accurate?
A) Unless you take a marketing class, you will never truly know anything about
marketing.
B) Marketing is nothing more than common sense.
C) Marketing requires an innate sense of creativity; you either have it or you don’t.
D) You can call yourself a marketing expert only if you have sold something for a
profit.
E) You have significant marketing expertise since you make marketing-related decisions
every day.
Version 1 2
, Question Details
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
AACSB : Analytical Thinking
Bloom's : Understand
Difficulty : 2 Medium
Topic : Define Marketing
5) Elon Musk was involved in the inception of all of these companies except which?
A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink
Question Details
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
AACSB : Reflective Thinking
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Role of the Marketing Manager
6) Marketing refers to the
Version 1 3
THE CORE, 9TH EDITION,
ROGER KERIN, STEVEN HARTLEY
,Student name:__________
1) In response to needs at homeless shelters, Bombas introduced a buy-one-give-one
program for
A) feminine products.
B) 100-calorie snack packs.
C) winter coats.
D) socks.
E) button-down shirts.
Question Details
Accessibility : Keyboard Navigation
Topic : Environmental Influences on Marketing
AACSB : Reflective Thinking
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Explain how marketing discovers and satisfies consumer needs.
2) In addition to the give-back program, Bombas socks are attractive to consumers because
they
A) are made of entirely natural and vegan ingredients.
B) are among the least expensive products available.
C) have been engineered for superior comfort.
D) are conveniently sold in mass merchandise stores like Walmart and Target.
E) are considered the most fashion-forward in the category.
Question Details
Accessibility : Keyboard Navigation
Difficulty : 2 Medium
Learning Objective : 01-03 Distinguish between marketing mix factors and environmental forces.
AACSB : Reflective Thinking
Bloom's : Remember
Topic : The 4Ps
Version 1 1
,3) Bombas has a social mission to help homeless shelters with its buy-one-give-one
program. The company name comes from the Latin for
A) “comfort,” the primary point of difference for its products.
B) “bumblebee,” because of the creature’s association with working together.
C) “cotton,” the main ingredients in its products.
D) “service,” the central focus of the business.
E) “antelope,” because of its speed and agility.
Question Details
Accessibility : Keyboard Navigation
AACSB : Analytical Thinking
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Distinguish between marketing mix factors and environmental forces.
Topic : The 4Ps
4) Which statement about marketing is most accurate?
A) Unless you take a marketing class, you will never truly know anything about
marketing.
B) Marketing is nothing more than common sense.
C) Marketing requires an innate sense of creativity; you either have it or you don’t.
D) You can call yourself a marketing expert only if you have sold something for a
profit.
E) You have significant marketing expertise since you make marketing-related decisions
every day.
Version 1 2
, Question Details
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
AACSB : Analytical Thinking
Bloom's : Understand
Difficulty : 2 Medium
Topic : Define Marketing
5) Elon Musk was involved in the inception of all of these companies except which?
A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink
Question Details
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
AACSB : Reflective Thinking
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Role of the Marketing Manager
6) Marketing refers to the
Version 1 3
