DMI + AMA PRO CERTIFICATION QUESTIONS WITH 100% COMPLETE SOLUTIONS 2025

DMI + AMA PRO CERTIFICATION QUESTIONS WITH 100% COMPLETE SOLUTIONS 2025 A/B Testing - (ANSWER)comparing two versions of a web page to see which one performs better Acquisition - (ANSWER)channels that site visits come through to get to your site. How your visits are acquired Attribution - (ANSWER)assigning values to touch points within a users journey to conversion Attribution Analysis - (ANSWER)Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and later returns to complete a conversion on your site -Wholesome Attribution: all credit to first or last click -Fractional Attribution: divides credit among clicks Benchmarking - (ANSWER)the process of measuring a business's performance against competitors and industry standards Bounce Rate - (ANSWER)the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Click Through Rate (CTR) - (ANSWER)# of users who clicked an ad / by # of impressions (times the ad was displayed to a user) The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site. Common Key Performance Indicators (KPI) - (ANSWER)Tie KPI's to marketing objectives, align them to business goals, make them measurable and easily understandable Good KPI: Increase traffic 5% month over month Bad KPI: increase traffic each month Common KPIs: -online sales: examine conversion rate and cost per acquisition -Broad Marketing Obj: set a KPI for total revenue and ratio of new to returning visitors -Landing page: create a bounce rate KPI Content Marketing - (ANSWER)a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent