NEW Stukent Marketing Study Guide Questions and Answers 100% Pass

NEW Stukent Marketing Study Guide Questions and Answers 100% Pass What does SWOT stand for in the term SWOT analysis? A. Sales, weaknesses, opportunities, and time B. Strengths, weaknesses, opportunities, and threats C. Strengths, weaknesses, objectives, and time D. Sales, worth, opportunities, and threats - A. Sales, weaknesses, opportunities, and time B. Strengths, weaknesses, opportunities, and threats C. Strengths, weaknesses, objectives, and time D. Sales, worth, opportunities, and threats Which of the following is an example of social proof? A. A customer review on a website B. Star ratings for a product C. The sharing of a blog post on social media 2Brittie Donald, All Rights Reserved © 2025 D. All of the above - D. All of the above This form of marketing tries to reach consumers through general media advertising as well as through in-person contact. A. Outbound B. Inbound C. Organic D. None of the above - A. Outbound Which of the following best describes social media reach? A. The number of countries in which customers have reacted to a company's social media activity B. The number of people who have been exposed to a company's social media activity C. The number of people within a target market who have interacted with a company's social media activity D. The number of people who follow a company's social media account - B. The number of people who have been exposed to a company's social media activity True or False: In comparison to other age groups, internet users who are 30-49 years old are most likely to use Snapchat. True 3Brittie Donald, All Rights Reserved © 2025 False - False Jennifer visited LilysA and provided her email to receive a monthly newsletter. After receiving a few emails from Lily's Apothecary, Jennifer decides to fill out a form on the website that shows she is interested in purchasing a product. Which of the following would Lily's Apothecary use to describe Jennifer? A. Lead B. Audience C. Influencer D. Follower - A. Lead Prince & Caputo has crafted several blog posts about men's fashion. It wants to increase brand awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of the following is Prince & Caputo using? A. Organic media marketing B. User-generated content C. Paid social media advertising D. Earned media - C. Paid social media advertising Which of the following can be a disadvantage of working with an influencer? A. Influencer marketing provides little to no return on investment. 4Brittie Donald, All Rights Reserved © 2025 B. The cost of influencer marketing is statistically higher than paid advertising. C. Influencers demand lengthy and detailed contracts. D. A company's image is tied to the actions of the influencer. - D. A company's image is tied to the actions of the influencer. Which of the following is NOT an example of a clear call to action? A. "Buy now to get 33% off of your purchase." B. "Click here to download your FREE guide." C. "HotRods is the best car wash in town." D. "Visit to learn more." - C. "HotRods is the b