Stukent Final Exam Questions and
Answers 100% Pass
In an effort to improve social media presence, companies such as Dr. Pepper are now
displaying specific CTAs in TV ads using: - ✔✔hashtags
Strategic social medi marketing should be intended to completely replace company to
consumers information flows with consumers to company and consumers to consumers
- ✔✔False
Which statement below best represents a value-driving perspective? - ✔✔Whether if an
objective is achieved, it would contribute something positive and valuable to the brand
Each strategic objective must be SMART, which stands for: - ✔✔Significant,
Measurable, Actionable, Realistic, Time-based
Doing social media marketing is pointless unless it generates some value for non-
customers - ✔✔False
The NYPD Twitter campaign displayed what type of marketing? - ✔✔Unstrategic social
media marketing
Brittie Donald, All Rights Reserved © 2025 1
, According to the text, marketers should consider two broad types of risks when
thinking through the potential downsides and costs of their social media marketing
ideas. Identify one of those risks: - ✔✔Risk that nobody pays attention
Which answer best describes an indirect value-driving mechanism? - ✔✔Invest in
creating social media activities that would modify or reinforce the desired brand
associations
Conducting a comprehensive social media audit is a critical prerequisite for formulating
social media objectives - ✔✔True
According to the text in Section 4, when doing social media marketing, a company
should consider who gets the value and: - ✔✔When the value is generated.
According to the annual "CMO Survey" in 2014, how many senior marketers have been
able to quantitatively demonstrate the impact of social media on business outcomes? -
✔✔15%
What are the four stages of consumer decision-making that need to be activated before
any purchases can happen? - ✔✔Awareness, Engagement, Positive attitudes, Advocacy
Would an increase in the number of product reviews be a good example of consumer
engagement? - ✔✔Yes
Brittie Donald, All Rights Reserved © 2025 2
Answers 100% Pass
In an effort to improve social media presence, companies such as Dr. Pepper are now
displaying specific CTAs in TV ads using: - ✔✔hashtags
Strategic social medi marketing should be intended to completely replace company to
consumers information flows with consumers to company and consumers to consumers
- ✔✔False
Which statement below best represents a value-driving perspective? - ✔✔Whether if an
objective is achieved, it would contribute something positive and valuable to the brand
Each strategic objective must be SMART, which stands for: - ✔✔Significant,
Measurable, Actionable, Realistic, Time-based
Doing social media marketing is pointless unless it generates some value for non-
customers - ✔✔False
The NYPD Twitter campaign displayed what type of marketing? - ✔✔Unstrategic social
media marketing
Brittie Donald, All Rights Reserved © 2025 1
, According to the text, marketers should consider two broad types of risks when
thinking through the potential downsides and costs of their social media marketing
ideas. Identify one of those risks: - ✔✔Risk that nobody pays attention
Which answer best describes an indirect value-driving mechanism? - ✔✔Invest in
creating social media activities that would modify or reinforce the desired brand
associations
Conducting a comprehensive social media audit is a critical prerequisite for formulating
social media objectives - ✔✔True
According to the text in Section 4, when doing social media marketing, a company
should consider who gets the value and: - ✔✔When the value is generated.
According to the annual "CMO Survey" in 2014, how many senior marketers have been
able to quantitatively demonstrate the impact of social media on business outcomes? -
✔✔15%
What are the four stages of consumer decision-making that need to be activated before
any purchases can happen? - ✔✔Awareness, Engagement, Positive attitudes, Advocacy
Would an increase in the number of product reviews be a good example of consumer
engagement? - ✔✔Yes
Brittie Donald, All Rights Reserved © 2025 2
