Stukent Marketing Certification Test
Questions and Answers 100% Pass
Define Marketing, what are the different forms of marketing? - ✔✔Advertising, selling,
and delivering products to consumers or other businesses
What are the three main goals of marketing - ✔✔Acquiring customers.
Retaining customers.
Turning customers into brand ambassadors.
Identify and explain target audience - ✔✔Demographic of people most likely to be
interested in your product or service
Identify and define a call to action (CTA) - ✔✔A prompt on a website that tells the user
to take some specified action. For example on a video telling viewers to comment and
leave engagements on the content.
What is a message and what constitutes messaging in businesses - ✔✔What is
communicated to and percieved by and audience, messaging can be non written or non
verbal communication to a customer
Brittie Donald, All Rights Reserved © 2025 1
,Identify examples of data-driven decisions - ✔✔If you've ever shopped at Amazon you
have probably received a product recommendation while visiting the Amazon website
or through email. This is an example of a data-driven business decision.
The approach of optimizing brand communications based on customer information.
What is a lead? - ✔✔Individuals who have shown interest in a particular product or
brand, sometimes by sharing contact information.
Identify and explain each of the 4 P's of Marketing - ✔✔The Product, The Price, The
Place, and Promotion
What are the key differences between one-to-many and one-to-one marketing. - ✔✔In a
one to many approach to marketing each customer will have a very similar experience
with the marketing of a product, In a one one marketing approach it involves being
willing and able to change your behavior toward an individual customer based on what
the customer tells you and what else you know about that customer.
What is Search Engine Optimization (SEO)? - ✔✔Search engine optimization is the
process of improving the quality and quantity of website traffic to a website or a web
page from search engines.
Understand what the dot-com bubble is, what is it's impact on businesses - ✔✔The
dotcom bubble was a rapid rise in U.S. technology stock equity valuations fueled by
Brittie Donald, All Rights Reserved © 2025 2
, investments in Internet-based companies in the late 1990s. The value of equity markets
grew exponentially during the dotcom bubble.
How are outbound and inbound marketing different? - ✔✔Outbound marketing
involves proactively reaching out to consumers to get them interested in a product. By
contrast, inbound marketing centers on creating and distributing content that draws
people into your website.
What is a social media "Platform" - ✔✔Using websites and applications to communicate
informally with others, find people, and share similar interests.
What platform was the first true social media network and when was it "born" -
✔✔MySpace
What is Return on Investment (ROI) and why is it important for social media marketers
to keep it in mind? - ✔✔It allows you to better understand the effectiveness of your
work, demonstrate value to the organization, and refine your strategy over time to
improve returns as you learn.
What is a (KPI) Key performance indicator and what are some examples KPIs? -
✔✔KPIs are the key targets you should track to make the most impact on your strategic
business outcomes.
Engagement : Brand mentions, profile visits, Likes, Shares etc.
Brittie Donald, All Rights Reserved © 2025 3
Questions and Answers 100% Pass
Define Marketing, what are the different forms of marketing? - ✔✔Advertising, selling,
and delivering products to consumers or other businesses
What are the three main goals of marketing - ✔✔Acquiring customers.
Retaining customers.
Turning customers into brand ambassadors.
Identify and explain target audience - ✔✔Demographic of people most likely to be
interested in your product or service
Identify and define a call to action (CTA) - ✔✔A prompt on a website that tells the user
to take some specified action. For example on a video telling viewers to comment and
leave engagements on the content.
What is a message and what constitutes messaging in businesses - ✔✔What is
communicated to and percieved by and audience, messaging can be non written or non
verbal communication to a customer
Brittie Donald, All Rights Reserved © 2025 1
,Identify examples of data-driven decisions - ✔✔If you've ever shopped at Amazon you
have probably received a product recommendation while visiting the Amazon website
or through email. This is an example of a data-driven business decision.
The approach of optimizing brand communications based on customer information.
What is a lead? - ✔✔Individuals who have shown interest in a particular product or
brand, sometimes by sharing contact information.
Identify and explain each of the 4 P's of Marketing - ✔✔The Product, The Price, The
Place, and Promotion
What are the key differences between one-to-many and one-to-one marketing. - ✔✔In a
one to many approach to marketing each customer will have a very similar experience
with the marketing of a product, In a one one marketing approach it involves being
willing and able to change your behavior toward an individual customer based on what
the customer tells you and what else you know about that customer.
What is Search Engine Optimization (SEO)? - ✔✔Search engine optimization is the
process of improving the quality and quantity of website traffic to a website or a web
page from search engines.
Understand what the dot-com bubble is, what is it's impact on businesses - ✔✔The
dotcom bubble was a rapid rise in U.S. technology stock equity valuations fueled by
Brittie Donald, All Rights Reserved © 2025 2
, investments in Internet-based companies in the late 1990s. The value of equity markets
grew exponentially during the dotcom bubble.
How are outbound and inbound marketing different? - ✔✔Outbound marketing
involves proactively reaching out to consumers to get them interested in a product. By
contrast, inbound marketing centers on creating and distributing content that draws
people into your website.
What is a social media "Platform" - ✔✔Using websites and applications to communicate
informally with others, find people, and share similar interests.
What platform was the first true social media network and when was it "born" -
✔✔MySpace
What is Return on Investment (ROI) and why is it important for social media marketers
to keep it in mind? - ✔✔It allows you to better understand the effectiveness of your
work, demonstrate value to the organization, and refine your strategy over time to
improve returns as you learn.
What is a (KPI) Key performance indicator and what are some examples KPIs? -
✔✔KPIs are the key targets you should track to make the most impact on your strategic
business outcomes.
Engagement : Brand mentions, profile visits, Likes, Shares etc.
Brittie Donald, All Rights Reserved © 2025 3
