Stukent Final Study Guide - All
Chapters (1-13) Questions and Answers
100% Pass
In order for two computers to communicate via the internet, they must first locate one
another. How do computers locate one another on the internet? - ✔✔Through the IP
address
What does a cookie do? - ✔✔It identifies the requesting computer to the server.
Which of the following programming languages is a static, client side language (as
opposed to a dynamic, server-side language)? - ✔✔HTML
Direct traffic is defined as visitors who.... - ✔✔type the URL directly into their browser's
address bar
Both paid search traffic and paid referral traffic are the result of - ✔✔online
advertisements
Unpaid search traffic comes when a user clicks on - ✔✔an organic search result
A retail website's conversion rate is calculated as - ✔✔Purchases/Visits
Brittie Donald, All Rights Reserved © 2025 1
,Which of the following is NOT a way that a media site might measure engagement? -
✔✔Traffic source
In general, advertisers are willing to pay more if - ✔✔they can more precisely target
potential customers.
Web browsers process which language - ✔✔HTML
Which of the following is NOT a weakness of finding internet content through lists of
websites organized by subject matter (versus through a search engine)? - ✔✔Lists can
only cover a few websites per subject
What is the downside of a search engine based solely on relevance? - ✔✔Websites with
little useful content can often earn good rankings
Where did the name "PageRank" come from? - ✔✔The creator of the metric, Larry Page,
named it after himself
In the original PageRank formula, when web page A linked to web page B, it passed
PageRank to page B. Why was the amount of PageRank that A passed to B divided by
the number of outbound links on page A? - ✔✔A link was considered an endorsement,
so B only got part of A's endorsement score if A endorsed multiple pages
Why is a link from Yahoo.com worth more than a link from a small blog? - ✔✔Yahoo
has a higher PageRank, so it passes on more PageRank to the page it links to
Brittie Donald, All Rights Reserved © 2025 2
, How does anchor text factor into Google's ranking calculations? - ✔✔Anchor text is one
input into a web page's relevance score
Consider a Google user who does a search for "yam recipe". Consider two web pages
with an identical PageRank. Page A uses the phrase "yam recipe" near the top of the
page. Page B uses the phrase "recipe for yams" near the bottom of the page. Which page
will rank better on this search and why? - ✔✔Web page A, because of its larger font and
higher position
What is "black-hat" search engine optimization? - ✔✔Any practice to increase a
webpage's rankings that Google deems manipulative
Which of the following is NOT a practice instituted or strengthened by the Panda
update? - ✔✔increased opportunity to shop for products directly on the SERP
The Penguin update focused mainly on - ✔✔Anchor text
If I have a website that sells running shoes, I should map the keyword phrase "Asics Gel
Kayano 20" to - ✔✔a product page
As compared to fat head keyword phrases, long-tail keyword phrases typically -
✔✔receive lower volume of searches
are longer (have more words)
are more plentiful (there are more of them)
Brittie Donald, All Rights Reserved © 2025 3
Chapters (1-13) Questions and Answers
100% Pass
In order for two computers to communicate via the internet, they must first locate one
another. How do computers locate one another on the internet? - ✔✔Through the IP
address
What does a cookie do? - ✔✔It identifies the requesting computer to the server.
Which of the following programming languages is a static, client side language (as
opposed to a dynamic, server-side language)? - ✔✔HTML
Direct traffic is defined as visitors who.... - ✔✔type the URL directly into their browser's
address bar
Both paid search traffic and paid referral traffic are the result of - ✔✔online
advertisements
Unpaid search traffic comes when a user clicks on - ✔✔an organic search result
A retail website's conversion rate is calculated as - ✔✔Purchases/Visits
Brittie Donald, All Rights Reserved © 2025 1
,Which of the following is NOT a way that a media site might measure engagement? -
✔✔Traffic source
In general, advertisers are willing to pay more if - ✔✔they can more precisely target
potential customers.
Web browsers process which language - ✔✔HTML
Which of the following is NOT a weakness of finding internet content through lists of
websites organized by subject matter (versus through a search engine)? - ✔✔Lists can
only cover a few websites per subject
What is the downside of a search engine based solely on relevance? - ✔✔Websites with
little useful content can often earn good rankings
Where did the name "PageRank" come from? - ✔✔The creator of the metric, Larry Page,
named it after himself
In the original PageRank formula, when web page A linked to web page B, it passed
PageRank to page B. Why was the amount of PageRank that A passed to B divided by
the number of outbound links on page A? - ✔✔A link was considered an endorsement,
so B only got part of A's endorsement score if A endorsed multiple pages
Why is a link from Yahoo.com worth more than a link from a small blog? - ✔✔Yahoo
has a higher PageRank, so it passes on more PageRank to the page it links to
Brittie Donald, All Rights Reserved © 2025 2
, How does anchor text factor into Google's ranking calculations? - ✔✔Anchor text is one
input into a web page's relevance score
Consider a Google user who does a search for "yam recipe". Consider two web pages
with an identical PageRank. Page A uses the phrase "yam recipe" near the top of the
page. Page B uses the phrase "recipe for yams" near the bottom of the page. Which page
will rank better on this search and why? - ✔✔Web page A, because of its larger font and
higher position
What is "black-hat" search engine optimization? - ✔✔Any practice to increase a
webpage's rankings that Google deems manipulative
Which of the following is NOT a practice instituted or strengthened by the Panda
update? - ✔✔increased opportunity to shop for products directly on the SERP
The Penguin update focused mainly on - ✔✔Anchor text
If I have a website that sells running shoes, I should map the keyword phrase "Asics Gel
Kayano 20" to - ✔✔a product page
As compared to fat head keyword phrases, long-tail keyword phrases typically -
✔✔receive lower volume of searches
are longer (have more words)
are more plentiful (there are more of them)
Brittie Donald, All Rights Reserved © 2025 3
