Stukent Chapter 1-3 Exam Questions
and Answers 100% Pass
URL is an acronym for - ✔✔Uniform Resource Locator
What enables a website to recognize a computer as a return visitor? - ✔✔A cookie
Which of the following is not a dynamic language - ✔✔HTML
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it? - ✔✔Transport layer security encrypts sensitive
information
The AIDA model states that the process of creating a customer follows these four steps -
✔✔Awareness, Interest, Desire, Action
Which of the following is not an aspect of successful websites - ✔✔Create captivating
design
Which of the following is not an example of direct traffic - ✔✔Someone types the name
of a website into a search bar and clicks the first link on the search engine results page
Brittie Donald, All Rights Reserved © 2025 1
, Unpaid referral traffic is traffic that comes from - ✔✔Links from other websites that are
not paid for
The primary conversion for a lead generation site is - ✔✔Both a phone call and a form
fill
When a shopper puts an item in their online shopping cart, amazon recommends add
on products to: - ✔✔increase revenue
In web design, which of the following is more important than a websites visual appeal -
✔✔Whether it generates a high conversion rate
Seven Principles of Conversion - ✔✔Attention
Context
Clarity
Congruence
Credibility
Closing
Continuance
Which of these is not a principle of attention driven design - ✔✔Alliteration
As attention rate goes _____ , conversion rates go _________ - ✔✔Down, Up
Brittie Donald, All Rights Reserved © 2025 2
and Answers 100% Pass
URL is an acronym for - ✔✔Uniform Resource Locator
What enables a website to recognize a computer as a return visitor? - ✔✔A cookie
Which of the following is not a dynamic language - ✔✔HTML
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it? - ✔✔Transport layer security encrypts sensitive
information
The AIDA model states that the process of creating a customer follows these four steps -
✔✔Awareness, Interest, Desire, Action
Which of the following is not an aspect of successful websites - ✔✔Create captivating
design
Which of the following is not an example of direct traffic - ✔✔Someone types the name
of a website into a search bar and clicks the first link on the search engine results page
Brittie Donald, All Rights Reserved © 2025 1
, Unpaid referral traffic is traffic that comes from - ✔✔Links from other websites that are
not paid for
The primary conversion for a lead generation site is - ✔✔Both a phone call and a form
fill
When a shopper puts an item in their online shopping cart, amazon recommends add
on products to: - ✔✔increase revenue
In web design, which of the following is more important than a websites visual appeal -
✔✔Whether it generates a high conversion rate
Seven Principles of Conversion - ✔✔Attention
Context
Clarity
Congruence
Credibility
Closing
Continuance
Which of these is not a principle of attention driven design - ✔✔Alliteration
As attention rate goes _____ , conversion rates go _________ - ✔✔Down, Up
Brittie Donald, All Rights Reserved © 2025 2
